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Giant Stories

Giant Stories

By: Medium Giant
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 While the tools we have at our disposal to create and share stories have never been more broad and varied, the fundamentals of great storytelling remain as transcendent as ever. Despite the headwinds our industry faces, clients and brands will always covet companies that remain steadfast — with a steady eye on culture, an understanding of the business dynamics at hand, and a commitment to the fundamentals of what makes a great story. Join us for compelling conversations with some of today's most influential and relevant storytellers. You’ll be inspired by their journey and learn how the power of story has transformed their brands, their companies, and their careers. – Giant Stories is a production of Medium Giant, a full-service creative marketing agency based in Dallas and Tulsa — and a sister company to The Dallas Morning News. We believe storytelling is a beacon in the static white noise and come from a 140-year-proud tradition of storytelling and connecting people. Our team includes more than 100 creative storytellers applying our sensibility to our clients’ business acumen. If you're interested learn more about how to use storytelling to accelerate your business velocity, visit us at MediumGiant.co Economics Marketing Marketing & Sales
Episodes
  • Storytelling that Sells and Serves — with Natalie Yancy

    Storytelling that Sells and Serves — with Natalie Yancy
    Sep 12 2025
    From the enduring value of print to the rising role of AI in marketing, Natalie unpacks the tools, tactics, and truths behind modern media — and why authenticity, relevance, and community connection will always matter most. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    28 mins
  • Signs, Strategy, and Storytelling: Inside Tire Discounters’ Unique Brand Voice — with Crissy Niese

    Signs, Strategy, and Storytelling: Inside Tire Discounters’ Unique Brand Voice — with Crissy Niese
    Aug 16 2025
    In this episode of Giant Stories, we sit down with Crissy Niese, the Senior Vice President and Chief Customer Officer of Tire Discounters, to explore how a Cincinnati-based, family-owned company has grown from a one-bay garage into one of the nation’s largest independent tire and automotive service chains. Episode highlights include: The origins of Tire Discounters and its family-owned ethos Why storytelling is the foundation of Tire Discounters’ brand strategy The surprising power of humor and humanity in a traditionally “unsexy” industry Creating brand equity through cheeky signage, radio jingles, and character-driven ads How Tire Discounters brings employees and customers into the brand narrative Turning a transactional industry into a relationship-driven business Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    39 mins
  • Built by Locals, Made for the World: The Heart Behind the Dallas Rebrand — with Jennifer Walker

    Built by Locals, Made for the World: The Heart Behind the Dallas Rebrand — with Jennifer Walker
    Jul 14 2025
    In this episode of Giant Stories, host John Kiker sits down with Jennifer Walker, Senior Vice President and Chief Marketing Officer at Visit Dallas, for an honest, insightful, and energizing look at how a bold brand transformation is reshaping how the world sees Dallas — and how Dallas sees itself. Jennifer and her team are on a mission: take Dallas from a city with strong name recognition but low tourism consideration and turn it into a top-tier global destination. This is more than a logo or a campaign — it’s a unifying story rooted in people, culture, innovation, and swagger. You’ll hear how Visit Dallas’ “Can-Do” brand was built from the inside out, beginning with robust community input, strategic storytelling, and a vision for long-term economic and emotional impact. From spotlighting local luminaries and telling good stories, to preparing for FIFA and shaping how international visitors experience Dallas, this episode is a must-listen for brand builders, city leaders, and anyone curious about how bold ideas can become intentional brand movements. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    36 mins
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