The last time you sat down for a meal, did you think about where that food came from? What about the farmers who tended those fruits and veggies, or raised that cow? Modern agriculture is facing an age-old problem—a lack of streamlined record-keeping to keep up with the expensive equipment and assets necessary to grow and raise our food. This is where Tracey Wiedmeyer, founder of Gripp, comes in. In this episode, we sit down with Tracey to explore how one deceptively simple platform is tackling the overlooked pain points of farm management. We’ll discuss how Gripp is helping bridge the generational knowledge gap with tools that are as intuitive for grandkids as they are for grandparents, as well as the underestimated power of solving “schlep work,” the role of professionalization in the future of farming, and why Gripp's simplicity is its greatest strength—and strategic moat.

Helpful Links

🌱 Learn more about Gripp: https://www.gripp.ag/

🤝 Connect with Tracey on LinkedIn: https://www.linkedin.com/in/wiedmeyer/

📖 Read Paul Graham’s essay on “Schlep Blindness” here: https://www.paulgraham.com/schlep.html

💸 Check out C2 Venture’s fund for startups investing in jobs that are “dull, dirty and dangerous:” https://techcrunch.com/2022/07/12/c2-ventures-raises-new-fund-to-invest-in-the-dull-dirty-and-dangerous/

Show Notes

00:00 – Welcome back!

01:18 – Introducing Tracey Wiedmeyer

04:11 – Getting a Gripp

08:02 – Bringing digitalization to agriculture

11:03 – Solving the “schlep work”

16:02 – Keeping it simple

17:54 – Building a brand around those who need it

21:00 – The Plug and Play accelerator experience

22:56 – Taking good (and critical) feedback

25:18 – Balancing startup life with personal life

28:16 – Painting the future of agtech

30:24 – Gripp today, tomorrow, and beyond

33:28 – Where to learn more about Gripp

34:06 - Wrap-up and stay tuned!