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Get the MEMO

Get the MEMO

By: Taylor Pfeifer & Brooke Hoffos
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About this listen

Get the Memo is where interesting ideas, original thinking, and creative ambition comes together in conversation. Hosted by the team behind MEMO Creative Festival, this podcast features candid conversations with designers, artists, storytellers, technologists, foodies, fashionistas, and all-around cultural instigators who are reshaping the world around them. Each episode explores the messy, meaningful, and sometimes treacherous journey of making something new—from early sparks to hard-won breakthroughs. Whether you’re building brands, breaking conventions, or just figuring it out, Get the Memo is your signal to keep going. This is the platform for people who make things that matter. No fluff. No formulas. Just real talk for creative humans. Powered by LMNO.2025 Art Economics
Episodes
  • The Consequences of Curiosity & Embracing Chaos with George Stroumboulopoulos | Episode #4
    Aug 8 2025

    In this engaging conversation, George Stroumboulopoulos shares his unexpected journey through the world of media, music, and culture. He reflects on the profound impact of music on his life, the importance of embracing chaos, and the strength of empathy. Through personal anecdotes and insights, Strombo discusses the consequences of curiosity, the lessons learned from high-risk experiences, and the transformative power of music in navigating emotional challenges. He emphasizes the need for balance in life and the value of understanding one's feelings, ultimately encouraging listeners to engage with life fully and authentically. In this engaging conversation, the speaker shares insights on the importance of creativity, storytelling, and the risks involved in pursuing a creative career. They discuss personal experiences with adventure and the balance between personal expression and audience engagement. The conversation delves into societal issues, including the impact of technology on youth, the need for protecting the working class, and the importance of resilience and community in navigating life's challenges. The speaker emphasizes the role of art in society and the necessity of active participation in life, advocating for truth and connection within communities.

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    1 hr and 13 mins
  • Sustainability in Marketing with Blair French | Ep #3
    Aug 5 2025

    In this episode of the Memo Creative Festival podcast, hosts Taylor Pfeifer and Brooke Hoffos interview Blair French, Chief Growth Officer at LMNO. Blair shares insights from his extensive career in branding and marketing, emphasizing the importance of sustainability in business practices. He discusses the evolving landscape of career paths, the role of a Chief Growth Officer, and the significance of soft skills in the workplace. Blair also delves into the complexities of sustainable development, addressing common misconceptions and highlighting the need for businesses to integrate sustainability into their core values. The conversation concludes with Blair offering advice to his younger self and encouraging listeners to embrace their authentic selves.

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    53 mins
  • The Future of Advertising with StackAdapt's Farzin Ghayour | Ep #2
    Jul 25 2025

    In this episode of the Memo Creative Festival podcast, hosts Taylor Pfeifer and Brooke Hoffos sit down with Farzin Ghayour, a Toronto-based senior creative manager at StackAdapt. Farzin takes us on a journey through his dynamic career, starting from his early days at EA Games, where he transitioned from flipping burgers to working at Canada's largest video game company. He shares candid insights about the challenges and revelations that led him to pursue a Bachelor of Design in photography and eventually carve a niche in editorial roles with top Canadian publications like Hello Canada and Fashion Magazine.

    Farzin discusses his evolution into the world of branded content, collaborating with global giants such as Meta, Nespresso, L'Oreal, and Porsche. He delves into the intricacies of programmatic advertising, explaining how automated digital ad space buying is reshaping the industry. With anecdotes from his career, including a memorable photo shoot with Carly Rae Jepsen, Farzin highlights the importance of adaptability, creativity, and maintaining the soul of a brand in a rapidly changing digital landscape.

    Listeners will gain valuable insights into the future of advertising, the role of AI in creative workflows, and the delicate balance between technology and human connection. Farzin also shares personal reflections on finding creative fulfillment outside of work, emphasizing the need for authenticity and patience in both personal and professional growth.

    Tune in to explore how creativity and culture intersect in the world of digital advertising and learn from Farzin's inspiring journey and thoughtful perspectives.

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    53 mins
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