In 1970’s Pepsi introduced the Pepsi Challenge Campaign-“ let your taste decide”, the blind taste test that would run all over the world. Pepsi used “experience marketing” and became the largest selling consumer packaged goods in America. Fast forward to today, building customer experience is still critical today for long-term success. It's one of the core capabilities of innovation that companies need to have in order be successful and it can only happen through creativity—the kind where you're making connections with emotions –both in B2C experiences as well as B2B.

My guest Adam Morgan shares his passion to get more creative leaders at the board room and c-suite level to bridge the gap in scaling teams, finding insights and scaling your business. He dives into his experience on mapping an entire journey, building trust in an unfamiliar experience, and telling stories and expanding accessibility.

What we cover in this episode:

01:55 Using storytelling for long sales cycle

04:55 building trust with users

07:41 collaboration with your customers

10:37 creative leaders care about emotional experiences

16:42 Digital transformation during the pandemic

22:47 Creativity improves the bottom line

25:11 Data, logic, creativity and emotion- Repeat

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What is “The Innovative Executive” Podcast?

Insightful conversation with business and thought leaders who share knowledge and stories about project selection and company growth. With a focus on Rethinking your business model, innovation and collaboration and leveraging technology. You’ll learn how to strengthen your innovation capabilities.