For the girlies who are creatively cooked - this one’s for you.

If the thought of making another reel makes you want to vomit, or you’ve been staring at your phone thinking “I literally can’t post, I’m too tired,” welcome. You’re not lazy, you’re not unmotivated… you’re probably just burnt out. And yes, it happens to everyone – myself included.

In this Episode, I’m getting real about:

• How to tell if it’s burnout or just fear/resistance
• Why taking a break will not break your account
• How to show up without going full production mode (hello, soft content!)
• What I tell every creator at It Girl Agency when they’re running on fumes

Plus, I’m answering your Qs:

• Is this just a bad day or actual burnout?
• Will taking a break tank my engagement?
• What if I feel guilty for resting?

If you’re tired, snappy, or just not excited about your content right now, take a breath. You’re not broken. You’re just spent. Let’s talk about it.

Let's be friends! Find us on Instagram @itgirlagency

What happens when the girl who does it all decides to slow down?

Her brain screams “Wait, this feels wrong!”

Take it from Ashley Henson. She’s been there, but she’s glad she pushed through.

Ashley is a former HR exec, full-time mom of five(yes, triplets included), and content creator who managed to build a platform and become a full-time influencer just by showing up and being herself.

In this Episode, she’s opening up about how hard it was to untangle her identity (and self-worth) from her fast-paced career.

She’s also sharing her best tips for slowing down, settling into a more flexible career with more work/life balance WITHOUT feeling like you’re worth less because you’re working less.

We’re also getting into:

• Why quitting her job was scary but soright (especially after triplets)
• How she literally manifested her influencer era by putting “I make money by being me” on her vision board
• The pressure to be “on” 24/7 as a content creator and how she protects her peace so she can be a present mom

If you’ve ever felt guilty for resting or low-key panicked at the thought of doing less, this one’s for you. Let's be friends!

Find us on Instagram https://www.instagram.com/itgirlagency/

Let’s bust some myths, shall we?

After 10+ years in the influencer game, I’ve heard it all. Things like:
“You have to post 24/7.”
“You can’t grow unless you’re everywhere at once.”

And honestly? That advice is exhausting. Especially for mom creators trying to juggle it all.

Here’s what I wish more motherhood influencers knew: You don’t have to do everything. You just have to do more of what actually matters.

That’s why in this episode, I’m breaking down:

• Why more content ≠ more growth (and what to focus on instead)
• The rise of “comfort creators” and how to lean into your personality
• Why long-form content is back (and better than ever)
• What brands are really looking for in 2025 (hint: it’s not a picture-perfect, aesthetic feed)
• How many platforms you actually need to be on to succeed as an influencer

Plus, I’m answering your biggest Qs:

• Do you really need to niche down?
• How do you keep brand deals from feeling forced?
• Is TikTok Shop still worth the hype?
  
  

If you’ve been feeling stuck, burnt out, or straight-up over it… this one’s for you.

Let's be friends! Find us on Instagram @itgirlagency https://www.instagram.com/itgirlagency/