Welcome to the Advertising Ascendancy Podcast, where we delve into the dynamic world of digital marketing with your host Emily Bloom and our esteemed guests Gerry Morton and David Dayan. From discussing the importance of online visibility to exploring the nuances of PPC advertising with landing pages, Gerry and David share their expertise. Gain valuable insights into optimizing user experience for increased conversions and navigate the ongoing debate between SEO and social advertising. Discover the power of content, linking, and press in boosting SEO efforts, alongside trust and conversion dynamics in the beauty industry. Gerry and David also shed light on the impact of sponsored content and the necessity of maintaining multiple online appearances. Plus, learn about the distinct roles of social media and Google Ads in marketing. Don't miss out on this insightful episode of Advertising Ascendancy, your guide to digital marketing excellence.

00:00 Introduction and Guest Introduction
00:50 Importance of Online Visibility for Small Businesses
02:13 The Role of Landing Pages in PPC Advertising
03:01 Optimizing User Experience for Conversions
11:01 The Debate: SEO vs Social Advertising
15:19 The Power of Content and Linking in SEO
20:16 The Power of Press and SEO
21:22 Trust and Conversion in the Beauty Industry
22:30 The Impact of 'Sponsored' on Trust
23:10 The Importance of Multiple Online Appearances
24:18 The Role of Social Media in Marketing
26:14 The Difference Between Social Media and Google Ads
31:15 The Importance of Real-Time SEO
35:06 The Launch of a New SEO Platform
37:38 Closing Remarks and Contact Information