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Geronimo Unfiltered

Geronimo Unfiltered

By: TBC Studios
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 Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW. I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate. So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ... This is going to be raw and unfiltered, zero bullshit. So take a deep breath, strap yourself in, and let’s get started.Geronimo Unfiltered 2023 Economics Hygiene & Healthy Living Leadership Management & Leadership
Episodes
  • Rare Breed: From Local Gym to Movement

    Rare Breed: From Local Gym to Movement
    Jun 10 2025
    They didn’t scale with luck. They scaled with bold decisions, team buy-in, and no free trials. In this episode, Doza sits down with the founders of Rare Breed—a boxing gym that’s gone from local standout to multi-location leader. You’ll hear the real story behind their growth: → The systems they built → The mindset shifts that changed everything → The team culture driving performance If you want to build without the burnout—this one’s for you. Here's what we cover: Why Most Studios Stay Stuck The Silent Killers of Growth What Happens When You Install Real Systems Mindset Shifts That Unlock Scale How to Build a Team That Steps Up Keeping Culture Strong While You Grow What the Founder Actually Needs to Let Go Of Avoiding Burnout on the Road to $1M+ The Difference Between Leading and Managing Your Next Move if You Want to Scale Without Burning Out. Chapters ⏳ 00:00 – The Real Reason Most Studios Stay Stuck ⏳ 04:10 – Growth Isn’t Always a Sign of Health ⏳ 08:40 – What Happens When You Install Real Systems ⏳ 13:05 – The Mindset Shift That Unlocks Scale ⏳ 17:50 – How to Build a Team That Steps Up ⏳ 22:15 – Culture Is a System, Not a Vibe ⏳ 26:45 – Why Your Studio Plateaus at $30K/Month ⏳ 30:30 – Burnout Is a System Failure, Not a You Problem ⏳ 34:00 – Leading vs. Managing (And Why It Matters) ⏳ 38:20 – Your Move: What to Fix First ⏳ 41:10 – Most Founders Are Still Doing $10 Tasks ⏳ 44:55 – How to Get Your Time Back as a Studio Owner ⏳ 48:30 – What Makes a Team Take Ownership ⏳ 52:40 – Why Clarity Beats Hustle Every Time ⏳ 56:00 – The Questions That Will Unf*ck Your Business Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. WANT MORE?: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    1 hr and 7 mins
  • 10x Your Leads in 2025: Why Your Ads Aren’t Working (And What To Do Instead)

    10x Your Leads in 2025: Why Your Ads Aren’t Working (And What To Do Instead)
    Jun 3 2025
    If you’re still running ads like it’s 2023, you might as well be invisible. The rules have changed—again. The way consumers buy, how they build trust, and what they expect from your content has shifted massively in 2025. In this episode, we’re breaking down exactly why your lead flow has stalled—and what the most profitable studios are doing differently to generate 2-3 leads a day, not a month. Here’s what we’re covering: -Why Canva graphics and stock photos are killing your lead flow -The new rules of trust: What the 7-11-4 principle means for your ads -Why generic offers (like “5 classes for $55”) are dead—and what to do instead -The only type of content converting on Meta and TikTok in 2025 -The real reason you’re still stuck at $40/day ad spend (and how to scale) -The new path to purchase: Why organic and paid work together -Three content pillars your studio’s feed must include in 2025 -The marketing strategy that made one studio $3.5K in 14 days from $600 spend … and a whole lot more Chapters: ⏳ [00:00] The Brutal Truth: You’re Invisible Without This Type of Content ⏳ [01:30] Why Studios Are Still Stuck Getting 2 Leads a Week ⏳ [03:00] The $237B Industry Surge—and Why You’re Still Not Growing ⏳ [06:30] What Makes Ads Flop in 2025 (And What Actually Works) ⏳ [10:00] The $55 Offer That Failed—and the $149 Offer That Crushed ⏳ [12:00] Building Trust with Raw, Organic Content ⏳ [14:00] From Stock Images to Storytelling: The Content Shift You Need ⏳ [16:30] Gen Z, Millennials, Gen X: How Each Group Buys Differently ⏳ [21:30] Why Most Studios Should Be Spending $150+/Day (Not $40) ⏳ [26:00] The Online vs Offline Myth—and Why It’s One Funnel ⏳ [29:30] Meta Trends: UGC Beats Polished Every Time ⏳ [33:00] What Big Brands Like Marc Jacobs Get Right (And You Can Too) ⏳ [35:00] How to Build a Binge-Worthy Feed That Converts ⏳ [37:00] Free Ad Audits: How to Get One (And What We’ll Show You) ⏳ [38:30] Final Word: Content = Visibility = Viability Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    40 mins
  • The One Retention Play That’ll Save Your Winter (and Grow Your Studio)

    The One Retention Play That’ll Save Your Winter (and Grow Your Studio)
    May 27 2025
    If you're dreading winter, worried about cancellations, and watching revenue walk out the door—this episode will be your game changer. Because the truth is: winter doesn’t have to be a write-off. In fact, it can be the most powerful season for retention and growth—if you play the right game. In this episode, we’re breaking down the exact seasonal retention strategy used by 7-figure studios to eliminate churn and actually grow over winter. Here’s what we’re covering: -Why “just getting through” winter is the biggest lie in the industry -The internal behaviour change campaign that cuts churn to 1% (or less) -Exactly how to set up your own Winter Warrior or Summer Survival program -How to use identity and status to make your members beg to keep training -The reason this isn’t a challenge or marketing play—and what it actually is -Why free merch works like magic (and the $14 hoodie that saves your bottom line) -How to build FOMO, social proof, and hype that makes other studios look boring -The 3 program levels—from basic leaderboard to full-blown community movement -The rollout checklist that will make or break your success … and a whole lot more Chapters: ⏳ [00:00] The Biggest Lie in the Industry: “Just Get Through Winter” ⏳ [01:35] Why Playing Offence in Winter Will Change Your Business ⏳ [03:10] Retention Stats That’ll Blow Your Mind (85–90% Revenue Kept) ⏳ [04:45] The Mindset Shift: Your Members Need You Most Right Now ⏳ [06:30] How Winter Warriors & Summer Survival Were Born ⏳ [08:10] The Core Concept: Threshold-Based Behaviour Change ⏳ [09:25] Identity, Status & Why Free Merch Works So Damn Well ⏳ [12:00] This is NOT a Challenge or a Shred—Here’s What It Is ⏳ [13:30] Level 1, 2 & 3: How to Make It Bigger Every Year ⏳ [15:00] Remote Warriors, Weekly Missions & Creating a Festival Vibe ⏳ [18:15] Leaderboards, Merch and the Art of Keeping Skin in the Game ⏳ [20:00] Your Rollout Strategy: The Studio Must Feel Different ⏳ [22:15] Checklist for Success: From Launch Video to Leaderboard ⏳ [25:00] How to Spot (and Fix) Dangerous Churn in Your Studio ⏳ [27:00] Why This Works—and How to Make It Work for You Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    28 mins

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