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Geronimo Unfiltered

Geronimo Unfiltered

By: TBC Studios
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 Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW. I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate. So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ... This is going to be raw and unfiltered, zero bullshit. So take a deep breath, strap yourself in, and let’s get started.Geronimo Unfiltered 2023 Economics Hygiene & Healthy Living Leadership Management & Leadership
Episodes
  • How Newstrength Went From 'Good Enough' to a $1M Run Rate

    How Newstrength Went From 'Good Enough' to a $1M Run Rate
    Oct 14 2025
    If you’ve been coasting on “good enough”, this one’s a rocket. Nate and Jacob from Newstrength (Newcastle) walk us through the exact standards, systems and mindset shifts that took them from restless operators to a million-dollar run rate while juggling kids, 3am training and a team that now runs with them, not behind them. Here’s what we’re covering: - The moment they said “fuck that” to fine and chose standards over excuses - From ~$60k months to an $84k run rate, and 210 → 220+ members (fast) - Letting go of control so the team can actually step up (and stick) - Vivid Vision, permission to dream, and making the metrics mean something - The systems stack: SALAD sales, scripts, scorecards, playbooks, handbooks, KPIs - “Separation Sunday” and the weekly rhythm of million-dollar studios - Sales as belief transfer: make a friend, help a friend - then change a life - Building real careers in fitness: pay, roles, and culture that lasts - Visionary × Integrator: how this partnership actually works day-to-day - The 300-member plan, a NZ team retreat, and why 2026 is on the board - Parenting while building: 3am training, uncommon standards, zero victimhood Why most gyms stay stuck and how to stop normal habits delivering normal results Chapters: ⏳ [00:00] “Fuck That”: Refusing to Settle for Fine ⏳ [00:03:52] From Survival to $1M Run Rate: The Plan and the Numbers ⏳ [00:04:46] The Model: Small Group & Semi-Private for Busy Parents ⏳ [00:12:06] Standards > Excuses: Carving Your Own Path ⏳ [00:17:19] The Turning Point: A Line in the Sand at $1M ⏳ [00:21:11] Letting Go: Handing Over Control So the Team Can Win ⏳ [00:30:14] The Systems Stack That Moved the Needle ⏳ [00:33:59] Playbooks, Skill Gaps & Content That Actually Converts ⏳ [00:42:05] Leadership Evolution: Making It a Mission, Not a Job ⏳ [00:49:06] Lifting Industry Standards: Real Careers for Coaches ⏳ [00:59:57] Separation Sunday & Level 10s: The $1M Weekly Rhythm ⏳ [01:09:00] 300 Members & a NZ Team Retreat: The Vision ⏳ [01:17:04] Stuck at $20-30k/Month? Start Here ⏳ [01:23:45] Who Shouldn’t Join Geronimo (Real Talk) Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠
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    1 hr and 31 mins
  • STOP Hiring the Wrong Salespeople: The Wolfpack Playbook to Build a Studio Sales Machine

    STOP Hiring the Wrong Salespeople: The Wolfpack Playbook to Build a Studio Sales Machine
    Oct 7 2025
    If your “sales hire” is squeezing in calls at lunch and blaming leads by Friday, you don’t have a sales function - you’ve got a headache. This episode is your full, no-fluff Wolfpack Playbook: how to find, hire, pay, and lead a salesperson who actually sells - plus the rhythms, standards and incentives that turn one rep into a team that hunts together. You’ll hear real war stories from scaling a multi-country sales team doing 200+ sales a month - what worked, what bombed, and the exact structures you can swipe and deploy this week. Here’s what we’re covering: -The biggest hiring mistakes studio owners make (part-timers, wrong pay mix, and “nice” trainers who can’t sell) -What great sales candidates look like - and where to find them (phone sales > retail smiles) -The must-have hoops in your recruiting funnel (fast video response, script roleplay, “close me” moment) -The red flags to spot early (low energy, slick talkers, weak punctuality, zero learning velocity) -The Wolfpack Academy: your first 14 days to get a rep selling fast -The five non-negotiables (first 5 minutes, first 4 seconds, script discipline, call blocks, daily PD) -How to manage and motivate salespeople (scoreboards, public recognition, clean incentives) -Targets, activity and timing: 3-7pm and 8:30-10:30am call blocks, daily quotas, and follow-ups that win -Commission, spiffs and “Woolies card” sugar hits -without trashing refund rates -Integrating sales with marketing and ops so your rep is fed, focused and not buried in admin … and a whole lot more Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠
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    56 mins
  • The 8 Principles of the Top 1%: How Elite Studio Owners Think, Act & Win (Without Burning Out)

    The 8 Principles of the Top 1%: How Elite Studio Owners Think, Act & Win (Without Burning Out)
    Sep 30 2025
    Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠
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    47 mins
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