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Geronimo Unfiltered

Geronimo Unfiltered

By: TBC Studios
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 Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW. I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate. So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ... This is going to be raw and unfiltered, zero bullshit. So take a deep breath, strap yourself in, and let’s get started.Geronimo Unfiltered 2023 Economics Hygiene & Healthy Living Leadership Management & Leadership
Episodes
  • STOP Playing Small: How Kristy Sellars Built a Booming Studio Network & a Game-Changing Booking Platform

    STOP Playing Small: How Kristy Sellars Built a Booming Studio Network & a Game-Changing Booking Platform
    Sep 2 2025
    If you think pole is “just a class”, think again—Kristy Sellars turned a single weekend studio into a 20-location network, won Australia’s Got Talent, placed on stages around the world, and is now taking on the software giants with a platform built by a studio owner, for studio owners. This one’s part mindset reset, part masterclass in community, pricing, processes—and a full-on permission slip to go bigger. Here’s what we’re covering: The origin story: from renting a dojo on weekends to a 20-studio network Why community (not ads) is your unfair advantage in 2025 The $1,000/week trap: work out your real hourly rate (and fix it fast) Pricing without guilt—and why “treat it like a business” wins Processes, delegation and escaping overwhelm at Level 1 Dirty calories: when to refund, reset and protect your energy The “frequency” toolkit: breathwork, grounding, water, exercise, gratitude Visualisation, evidence and the 300% Rule (clarity, belief, consistency) Inside Groovier: class chats, progress tracking, retail, auto-cancels & more Big goals: reigniting owner fire post-COVID and scaling to 1,000 studios Chapters: ⏳ [00:00] AGT Winner, Studio Owner, Tech Founder: Meet Kristy Sellars ⏳ [06:00] From One Room to 20 Studios: What Actually Worked ⏳ [08:45] Community Over Everything (and how to build it on purpose) ⏳ [11:00] Treat It Like a Business: Pricing, margins and no more guilt ⏳ [15:20] The $20/hour Reality Check: Do the maths on your week ⏳ [18:00] Buy Back Your Time: Processes, delegation and momentum ⏳ [19:10] Dirty Calories: Refund fast, protect reputation, move on ⏳ [23:40] Energy & Leadership: Keep your vibe where growth lives ⏳ [33:00] The 5 Tools: Breathwork, grounding, water, exercise, gratitude ⏳ [39:00] Visualise the Win: Building evidence and unshakeable belief ⏳ [44:10] All-In on Software: Risk, resilience and the 300% Rule ⏳ [54:30] Groovier Deep Dive: Features studios actually use ⏳ [61:20] Goals That Pull You Forward: 450 → 1,000 studios & reigniting owners ⏳ [66:00] Final Word: Brainwash yourself (the good way) & pick a destination Hope you enjoy! Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa
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    1 hr and 6 mins
  • ClassPass on Trial: Who It Helps, Who It Hurts, and Why It Divides the Industry.

    ClassPass on Trial: Who It Helps, Who It Hurts, and Why It Divides the Industry.
    Aug 26 2025
    ClassPass - friend or foe? For years, studio owners have argued whether it’s the best tool to fill empty spots or the very thing devaluing boutique fitness. In this episode, we go straight to the source. Doza sits down with Kinsey Livingston, VP of Sales at Mindbody & ClassPass, to unpack the biggest myths, frustrations, and opportunities when it comes to using ClassPass in your studio. Here’s what we’re covering: -Why some studios make $16k/month from ClassPass while others swear it’s killing their business -The brutal truth about what ClassPass is (and what it isn’t) -The real payout structure - and how rates surge or drop based on demand -The 4 biggest myths about ClassPass (and the data that busts them) -Why free trials aren’t the enemy (and how studios can benefit long term) -What the numbers actually say about cannibalisation of your members -How corporate wellness deals with Canva, KPMG & more are changing the game -Why your strategy - not ClassPass - is the real difference between success and frustration … and a whole lot more Chapters: ⏳ [00:00] ClassPass Love - Hate: $16k a Month But Still Frustrated ⏳ [06:00] The Real Purpose of ClassPass (And Why Studios Get It Wrong) ⏳ [12:00] Who ClassPass Users Really Are (And Why They Rarely Convert) ⏳ [18:00] The #1 Mistake Studios Make With ClassPass Strategy ⏳ [26:00] Pricing, Credits & Why Most Studios Lose Revenue When They Demand More ⏳ [33:00] Free Trials, Fraud & Why ClassPass Still Backs Them ⏳ [43:00] Studio Success Story: $8-10k a Month & 20% Conversions ⏳ [47:00] Cannibalisation: The Data vs The Felt Experience ⏳ [56:00] The Mindbody Guarantee: How ClassPass Offsets Risk ⏳ [01:00:00] Corporate Wellness Deals & New Revenue Streams ⏳ [01:06:00] The 4 Biggest Myths About ClassPass- Busted ⏳ [01:12:00] Final Word: ClassPass as a Tool, Not a Business Model Hope you enjoy! Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to LEARN proven systems to grow your business without burnout? Go here: https://live.geronimoacademy.com/newsletter Connect with us: My website: https://thegeronimoacademy.com IG Geronimo: https://www.instagram.com/thegeronimoacademy IG Hey.Doza: https://www.instagram.com/hey.doza LinkedIn: https://au.linkedin.com/in/andrewhandosa
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    1 hr and 41 mins
  • Separation Sunday: The 20-Minute Ritual That Saved My Life (and My Business)

    Separation Sunday: The 20-Minute Ritual That Saved My Life (and My Business)
    Aug 19 2025
    Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Feel like you’re grinding through weeks, stuck in survival mode, and starting to resent Mondays? You’re not alone. In this episode, we’re breaking down the Separation Sunday system—the 20-minute ritual that flips dread into design and keeps 7-figure owners in momentum all year round. Here’s what we’re covering: -Why “work-life balance” is bullshit—and what to focus on instead -The near-death experience that sparked this framework -The Review/Preview ritual: Diamonds, Rocks, and Stars -How to WIN THE WEEK across work, personal, wealth, and relationships -The commit-to-three rule that stops overwhelm and builds momentum -Why amateurs avoid problems and pros run straight at them -The weekly reset that turns Sundays from fear into fuel -How to judge the week so you stop lying to yourself about progress … and a whole lot more. Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Connect with us: My website: ⁠https://thegeronimoacademy.com⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters: ⏳ [00:00] Why Mondays Make Most People Want to Quit ⏳ [01:40] The Heart Attack That Changed Everything ⏳ [03:15] Soph’s Side of the Story: What Really Happened That Day ⏳ [06:45] Facing Death, Redefining Success, and Writing a Eulogy ⏳ [10:30] Life by Design or by Default ⏳ [13:30] What Separation Sunday Really Is (and Isn’t) ⏳ [15:00] The Review-Preview: Diamonds, Rocks, and Stars ⏳ [18:30] WIN THE WEEK Across Work, Personal, Wealth & Relationships ⏳ [24:00] Commit to Three: The Secret to Real Momentum ⏳ [28:00] Why “Work-Life Balance” is a Trap ⏳ [31:00] The Tools, Templates & Pads That Make It Stick ⏳ [35:00] Building Fulfillment Instead of Just Fun or Escape ⏳ [37:00] Judging the Week: How to Know If You Really Won
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    47 mins
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