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Gen Z and the Modern Consumer: Shifting the Perspective

Gen Z and the Modern Consumer: Shifting the Perspective

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 YWYM sits down with \two co-founders of NinetyEight, a culturally driven, strategic impact consultancy, to talk about human first branding, the pros and cons of social media, and – of course – Gen Z. Gia Lee and Celine Chai tell us more about how NinetyEight, a Gen Z founded and run agency, helps clients connect more with the Gen Z perspective and about the gap they recognize in the traditional advertising market.

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