Gen Z, TikTok & the Fragrance Revolution
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Gen Z, TikTok & the Fragrance Revolution
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Narrated by:
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About this listen
Gen Z creators are reshaping the fragrance industry and redefining how scent is experienced, marketed, and shared. In this episode, we speak with fragrance entrepreneur Adam Bujairami (Managing Director of Bujairami Perfumes), TikTok creator and one of the world's leading Fragrance influencers, Finn Batchelor (FB Fragrances), and emerging voice Andrew Katsanis (K&A Fragrances) about the rise of “FragranceTok” and the power of authenticity, storytelling, and community in building a modern brand.
Together, they explore how social media has transformed perfume from a personal accessory into a cultural conversation and what this shift means for the future of scent.
🔗 Resources & Mentions
Bujairami Perfumes
FB Fragrances on TikTok
K&A Fragrances on TikTok
Connect with Host Tania: LinkedIn: tania-katsanis | Email: tharoulis@hotmail.com
Connect with Co-Executive Producer Veronika: LinkedIn | E: soundslikev@gmail.com
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🎶 Music Credit
Intro and outro music by Joystock