Are you working hard, staying disciplined, and STILL not seeing the freedom or results you want as an entrepreneur?

In this episode of the Garlic Marketing Show, Ian Garlic sits down with Craig Ballantyne, author of The Dark Side of Discipline and co-owner of EarlyToRise.com, to unpack the surprising truth about discipline, identity, and business vision.

Craig reveals how entrepreneur burnout is often the result of misguided discipline and why effortless discipline built around clarity and systems is the key to long-term growth. He also shares his top coaching funnel strategy, how he uses audiobooks and video testimonials to convert, and why AI will never replace coaching grounded in human connection.

Whether you're a high performer or business coach, this episode will reshape how you think about productivity, identity, and building a business that doesn’t burn you out.

• The Dark Side of Discipline and Filtering the Right Habits
• How Accountability Creates Effortless Discipline
• Finding Your Why and Creating a Vision Filter
• When “Good Habits” Sabotage Great Outcomes
• The Perfect Day Formula and Writing Life into Reality
• Vision Misalignment and the Cost of Choosing the Wrong Market
• Eliminating vs. Adding More Discipline
• Building a New Identity with Systems
• Coaching and Audiobooks as Discipline Tools
• Craig’s Most Profitable Funnel and Russell Brunson’s Unintentional Boost
• Will AI Replace Coaching? Craig’s Thoughts
• Why Human Connection Still Wins

• Website - https://www.earlytorise.com/
• LinkedIn - https://www.linkedin.com/in/craigballantyne/
• Book: The Dark Side of Discipline - https://www.amazon.com/Dark-Side-Discipline-Chasing-Achieve-ebook/dp/B0DX41KMRB
• Book: The Perfect Day Formula - https://www.amazon.com/Perfect-Day-Formula-Control-Your/dp/1619613557
• Book: Double Double by Cameron Herold - https://www.amazon.com/Double-Your-Revenue-Profit-Years/dp/1608320995

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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Most agency owners are tired of trying to do it all, from sales to fulfillment to client management. Hiring more people isn’t always the answer. The key to real growth is finding the right person who can handle operations and free you up to scale.

In this episode of the Garlic Marketing Show, Brittany Filori, CEO of 51Blocks, reveals why most agencies struggle with white-label partners, how to optimize websites for Gen Z and Millennials, and why SEO is evolving as websites become less important. She also dives into AI’s impact on marketing, what to be cautious of, and whether it’s better to build or buy an agency.

• The Biggest Problem Agencies Have With White-Label Partners
• Why Most Agency Owners Are Tired of Trying It All
• The Key Hire That Will Let You Scale Without Adding a Massive Team
• The Advantage of Using a White-Label Partner the Right Way
• Why They Don’t Have Account Managers at the Forefront
• Taking Advantage of SEO and AI Before It’s Too Late
• The Biggest Risks to Watch For in AI-Driven Marketing
• Optimizing Websites for Gen Z and Millennials
• Why SEO Is Changing as Websites Become Less Relevant
• What Brittany Would Do If She Were Starting an Agency Today
• Buying vs. Building Your Agency and Which One Makes More Sense

• Website - https://www.51blocks.com/
• Linkedin - https://www.linkedin.com/in/brittany-filori/

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.

Most people waste hours editing videos that don’t even convert.

Travis Houston, author of Turn Views into Profit, talks about how to create high-retention content by fixing your script, not your edits.

Travis shares the systems he’s used with 7-figure brands to produce content that gets attention, holds viewers, and drives sales, all while saving 10+ hours a week with his Editless Video method. And yes, you’ll also see the moment Travis presses ONE button on his Stream Deck and changes his entire camera setup live, it’s the kind of next-level video productivity you didn’t know you needed.

PLUS: He’s giving away his book for free (Use code “IANGARLIC”)

• How to SNL Your Content With Prepurposing
• Why 90% of Repurposed Content Fails
• The Worst Way to Start Your Video
• The Most Important Part of Your Video
• The Two Parts of Your Video That Travis Says Need to Be Scripted
• How to Use Prompt Stacks for Faster Recording
• Travis’s Favorite AI Tools for Creators
• How to Create an Editless Video Studio
• Moom App CamCam and the Power of the Stream Deck
• Why Some Creators Never Build Authority Online
• The Real Reason Your Videos Feel Amateur
• How to Find Your Secret Fountain of Powerful Content
• What SNL Teaches Us About Video Production

• Website - https://turnviewsintoprofit.com/
• Linkedin - https://www.linkedin.com/in/travishouston/
• Book Turn Views into Profit - https://www.amazon.com/Turn-Views-Into-Profit-Consistent/dp/B0DYQ7B4T3
• Instagram - https://www.instagram.com/travishouston/?hl=en

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

Hosted on Acast. See acast.com/privacy for more information.