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Garlic Marketing Show

Garlic Marketing Show

By: Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers their stories of failure and success. Ian also works live to create video marketing strategies.
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 In a world full of business “Gurus” and “marketing experts” one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it. Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more… Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more online videos, and also been through the ringer a few times. Mr.Garlic knows the online marketing techniques that work for REAL businesses and will help to save time and money on the road to happiness. Inspiring stories of business triumph and failure, cutting edge video marketing techniques, secrets to global domination and a sexy voice all rolled into... The Garlic Marketing Show.. PS There might be some food talk but it’s not guaranteed... PPS Garlic doesn’t really stink. Neither should your marketing..... PPPS I don’t like when people overuse Post Scripts. And #hashtags.

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Episodes
  • How a 250 Person Accounting Firm Grew 35% in 15 Months Using a CRM | Kristen McGarr, Adroit Insights

    How a 250 Person Accounting Firm Grew 35% in 15 Months Using a CRM | Kristen McGarr, Adroit Insights
    Mar 4 2026

    Why do large accounting firms lose visibility as they grow? How does this happen even with more people, more data, and more tools?


    Kristen McGarr, Founder and CSMO of Adroit Insights, explains why choosing a CRM for accountants often fails when firms focus on tools instead of behavior. She also shows why the best CRM for accountants must support how teams actually sell and serve clients.


    Despite complex reports and spreadsheets, leadership lacked clear answers on the sales cycle, close rates, and capacity. Kristen shows how a shared CRM replaced scattered tracking and exposed missed opportunities.


    This is episode two of a three-part series on CRM systems for accounting firms.


    What You’ll Learn:
    • Why CRM adoption breaks down as accounting firms grow
    • How missed follow-ups start when teams rely on spreadsheets
    • Why pipeline visibility matters more than complex reports
    • How CRM visibility improves forecasting and capacity planning
    • What helped one firm achieve 35 percent growth in 15 months


    Learn More from Kristen McGarr

    Need help choosing or fixing a CRM for your accounting firm?

    Visit Adroit Insights: https://adroitinsights.com

    Follow Kristen McGarr for practical CRM guidance for accounting firms

    LinkedIn: https://www.linkedin.com/in/kristendivineymcgarr


    Resources:
    • Connect with Ian
    • Download a Tackle Box!
    • Supercharge your marketing and grow your business with video case stories today!
    • Subscribe to the YouTube Channel


    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    40 mins
  • How to choose the right CRM for your accounting, financial or law firm and avoid massive mistakes

    How to choose the right CRM for your accounting, financial or law firm and avoid massive mistakes
    Mar 2 2026

    Why do accounting firms often struggle to scale, even when referrals keep coming in?


    Kristen McGarr, Founder and CSMO of Adroit Insights, explains why CRM systems fail for accounting and financial firms. She also explains how an incorrect setup can quietly lead to missed follow-ups, lost clients, and inaccurate forecasting. The conversation explores how firms often rely on custom technology installations or industry-specific tools that appear impressive but fail in real-world use, especially during busy tax seasons.


    She explains why CRM success starts with a revenue strategy, not technology. She walks through common mistakes, including over-automation, early implementation, and choosing systems that do not support the full client lifecycle. The episode also covers why accountants often run their own firms without clear forecasting visibility and how that creates blind spots in hiring, marketing, and sales decisions.


    This episode is part one of a three-part series focused on helping accounting firms grow without losing control during peak season.


    What You’ll Learn:
    • Why most CRM systems fail inside accounting firms
    • How missed follow-ups start during busy tax seasons
    • Why CRM should manage the full client lifecycle
    • The risk of over-automating too early
    • How does better CRM visibility improve forecasting
    • What makes CRM adoption actually stick


    Learn More from Kristen McGarr

    Need help choosing or fixing a CRM for your accounting firm?

    Visit Adroit Insights: https://adroitinsights.com

    Follow Kristen McGarr for practical CRM guidance for accounting firms

    LinkedIn: https://www.linkedin.com/in/kristendivineymcgarr


    Resources:
    • Connect with Ian
    • Download a Tackle Box!
    • Supercharge your marketing and grow your business with video case stories today!
    • Subscribe to the YouTube Channel

    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    26 mins
  • What Still Works in SEO After 30 Years of Algorithm Changes with White-Label SEO Expert Mark Herre

    What Still Works in SEO After 30 Years of Algorithm Changes with White-Label SEO Expert Mark Herre
    Feb 18 2026

    If rankings go up but phone calls do not, what did SEO really accomplish?


    SEO is changing fast with AI and new search behavior, but most clients still judge success the same way. Phone calls. Traffic. Real performance they can see and understand. CEO and Founder Mark Herre of SEOgame explains why SEO fundamentals have not changed as much as people think. He breaks down what actually keeps agencies profitable and clients paying month after month. From Google Business Profiles and local rankings to attribution and performance reporting, Mark explains why results matter more than tactics.


    Mark also explains how agencies working with attorneys, dentists, and other high-ticket local businesses can position SEO as a long-term growth engine rather than a short-term experiment. He shares why performance storytelling, not checklists, is what builds trust and creates lifetime clients, and how AI search is becoming the next layer that agencies must track as we move into 2026.


    What You’ll Learn:
    • Why SEO rankings alone do not keep clients long-term
    • What business owners actually look for when judging SEO success
    • How Google Business Profiles still drive high-value local leads
    • The three core SEO pillars that continue to work in competitive markets
    • How performance reporting builds trust and improves retention
    • Why AI search is becoming a fourth layer, agencies must track
    • How agencies turn SEO results into lifetime client relationships

    Connect with Mark Herre:

    Learn more about SEOgame and white-label SEO for agencies: https://seogame.com

    Connect with Mark on LinkedIn: https://www.linkedin.com/in/seogame/


    Resources:
    • Connect with Ian
    • Download a Tackle Box!
    • Supercharge your marketing and grow your business with video case stories today!
    • Subscribe to the YouTube Channel


    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    15 mins
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