GTMN - E4 - Meta's $16B Scam Ads, LLM Traffic is Dying, Google's AI Chicken Ad
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GTMN - E4 - Meta's $16B Scam Ads, LLM Traffic is Dying, Google's AI Chicken Ad
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About this listen
In the fourth episode of GTMN, hosts Pranav Piyush and Austin Hay dive into a breaking Reuters report alleging that 10% of Meta's 2024 revenue, or $16B, came from ads promoting scams. They also analyze the massive Q3 ad revenue growth from platforms like Reddit, Amazon, and Applovin, and discuss why Applovin's gaming ad network is a sleeping giant.
The conversation then shifts to a surprising report from Kevin Indig showing a decline in LLM referral traffic to B2B sites. Austin explains why the new marketing playbook is to get cited in original content on platforms like Reddit and YouTube, where LLMs actually train.
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