GTMN - E3 - The $160B Martech Lie, GM's $1B Agency Cut, Ramp's Office Stunt
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GTMN - E3 - The $160B Martech Lie, GM's $1B Agency Cut, Ramp's Office Stunt
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About this listen
In the third episode of GTMN, hosts Pranav Piyush and Austin Hay analyze a shocking McKinsey report that found zero marketing leaders can measure martech ROI, despite a $160B global spend. They also break down GM's decision to cut $1B and bring brand strategy in-house, shifting agencies to focus only on creativity. The conversation covers Ramp's viral live stream with Brian Baumgartner, YouTube's dominance as the #1 "Total TV" platform, and why "AI Agents" in sales tech might just be a marketing buzzword
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