GTM Is a Machine: Genean Jones on the Strategy Behind Startup Growth
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GTM Is a Machine: Genean Jones on the Strategy Behind Startup Growth
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Summary
In this episode, Genean Jones lays down a masterclass in modern go-to-market (GTM) strategy. Drawing from her deep experience in startups and Fortune 50s alike, she defines GTM not as a marketing function or a sales plan, but as a strategic machine that unites product, sales, marketing, customer success, and finance. She emphasizes that post-sale growth is often the most overlooked opportunity in a startup’s revenue strategy—and explains why marketers must not just embrace data, but speak the language of finance to prove their value. Whether she’s talking about putting CS under marketing or why she’d hire a strategist over a CMO at Series B, Genean challenges outdated org structures with sharp, cross-functional insights.
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