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GRAFIK CONTENT

GRAFIK CONTENT

By: Gio Petrucci
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About this listen

Hosted by designer Gio Petrucci (GIOGRAFIK), this podcast is all about laughing through the chaos of work, life, and whatever happens in between. Each episode features candid chats with friends, colleagues, and fascinating people from all walks of life—whether they’re building brands, launching big ideas, or just figuring it out as they go. Expect unfiltered stories, unexpected tangents, and the kind of real talk that only happens when people stop trying to sound impressive.Gio Petrucci Economics Leadership Management & Leadership
Episodes
  • The Multi-Hyphenate Renaissance Woman with Sonja Scharf
    Oct 8 2025

    This week on GRAFIK CONTENT, I chat with Renaissance woman Sonja Scharf. She shares her early career, shifting from being a commercial photographer to a creative entrepreneur, the importance of community, and the impact of love on her career.

    We also discuss her journey of building a full-service art business, Akasha Art Projects, the launch of her magazine, Art House, and her passion for DJing, revealing the personal stories and influences that shape her creative endeavours.

    Sonja's story is one of reinvention, passion, and the belief to never let your curiosity die.


    🎧 Tune in for:

    ✔️The power of reinvention and pursuing multiple passions

    ✔️Use your personal experiences to drive your ambitions

    ✔️ The importance of networking and building relationships

    ✔️ Giving back to the community through art

    ✔️ Conversations about deep house vs techno vs melodic

    ✔️ How one hour per week can get you a Master’s in fashion

    ✔️ Being honoured by the CGLCC’s Community Builders Award

    ✔️ Editing a magazine is just like curating a gallery

    ✔️ Personal and professional partnerships can coexist

    ✔️ Why being overdressed at all times never goes out of style

    ✔️ Pro tip: always do a background check when hiring


    🔗 Connect with Sonja Scharf:⁠⁠⁠⁠

    ⁠🔹 ⁠⁠⁠⁠⁠⁠⁠Akasha Art Projects

    🔹 ⁠⁠⁠⁠⁠⁠⁠Akasha Instagram

    🔹 ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn


    🎧 Connect with GRAFIK CONTENT:

    🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠All Links⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    🎧 Connect with Gio/GIOGRAFIK:

    🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠

    🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠All Links⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


    Enjoyed the episode?

    👍 Like this video & subscribe for more!

    💬 Drop a comment below with your thoughts or questions!


    🎵 Music: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nicholas Nothing

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    1 hr and 26 mins
  • Why Are We Not Dreaming Bigger with Jordan Robinson
    Oct 1 2025
    This week on GRAFIK CONTENT, I have the pleasure of catching up with the founder of FTNSS, a digital marketplace for short-term gym memberships, Jordan Robinson. We discuss Jordan’s life as a global traveler and how partying in Madrid for World Pride inspired the lightbulb moment to launch the app. He talks about the rollercoaster of entrepreneurship, leading a team, the importance of emotional intelligence, and how mentorship from a dominatrix has supported his success.🎧 Tune in for:✔️ Why keeping your head in the clouds is never bad in business✔️ Tell anyone who will listen about what you're doing✔️ Catching red flags faster when building a solid brand✔️ Designing for desirability in an oversaturated landscape✔️ Exploring the cultural expectations in fitness from around the world✔️ The mental toll of starting a company (and how to deal)✔️ Running a team is complicated - shepherding cats is easier✔️ Not being afraid to ask for help when you need it✔️ Leaning on your support system to help you through dark times✔️ Having the delusion of a drag queen is key to making it🔗 Connect with Jordan Robinson:⁠⁠⁠⁠⁠🔹 ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠🔹 ⁠⁠⁠⁠⁠⁠⁠LinkedIn🔹 Download FTNSS App🔹 ⁠FTNSS Instagram🔹 ⁠⁠⁠FTNSS Tik Tok⁠🎧 Connect with GRAFIK CONTENT:🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠All Links⁠⁠⁠⁠⁠⁠⁠⁠⁠🎧 Connect with Gio/GIOGRAFIK:🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠All Links⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enjoyed the episode?👍 Like this video & subscribe for more!💬 Drop a comment below with your thoughts or questions!🎵 Music: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nicholas Nothing
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    1 hr and 8 mins
  • Why Did I Put Makeup On For This with Samantha Walker
    Sep 24 2025

    This week on GRAFIK CONTENT, I am #blessed with the presence of Samantha Walker, the founder of The Art Lab, a children’s art pop-up studio in Windsor, Ontario. We reminisce about the time we created a kick-ass board game in school, the ups and downs we’ve faced as entrepreneurs (and tales of impromptu therapy sessions), and how Cathy and Angela (hi moms!) nurtured our creativity from the jump.

    Samantha also discusses her transition from a studio space to going on the road, why listening to your own advice is key, and how to enjoy the small moments to avoid being miserable.


    🎧 Tune in for:

    ✔️ How process art can change a child’s perception of self

    ✔️ An entrepreneur’s energy is a main ingredient of success

    ✔️ A mother’s love will always and forever be unmatched

    ✔️ Grinding at a school dance and hanging sausages in the cantina

    ✔️ Why Mr. Dressup was the blueprint for Samantha’s career

    ✔️ Brainstorming ideas on how to make money streaming online

    ✔️ Thinking about getting therapy on the podcast next season

    ✔️ How being in the business of making messes can work for you

    ✔️ Accepting hate comments as part of the process when making content

    ✔️ Advice: clearing your plate so you can focus on what’s important

    ✔️ Boredom, Loneliness and the Mystery of the Murdered Fly


    🔗 Connect with Samantha Walker:⁠⁠⁠⁠

    ⁠🔹 ⁠⁠⁠⁠⁠Instagram⁠⁠

    🔹 ⁠⁠Tik Tok


    🎧 Connect with GRAFIK CONTENT:

    🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    🔸 ⁠⁠⁠⁠⁠⁠⁠⁠All Links⁠⁠⁠⁠⁠⁠⁠⁠


    🎧 Connect with Gio/GIOGRAFIK:

    🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠

    🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    🔸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠All Links⁠⁠⁠⁠⁠⁠⁠⁠⁠


    Enjoyed the episode?

    👍 Like this video & subscribe for more!

    💬 Drop a comment below with your thoughts or questions!


    🎵 Music: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nicholas Nothing

    Show More Show Less
    1 hr and 15 mins
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