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Most law firms never crack $10M. Tim Semelroth did. In this episode, Sasha Berson unpacks how Tim went from college mock trial student to managing partner of a 17-lawyer, multi-office PI firm. Along the way, Tim ran his own PPC and TV ads before making a game-changing hire that scaled RSH Legal into one of Iowa’s top firms.

📰 About Tim Semelroth:
Tim Semelroth is the trail–blazing managing partner of RSH Legal, Iowa’s largest PI firm with 17 attorneys across three offices. A board-certified truck accident lawyer and lifelong trial advocate, Tim turned three “lucky strikes” into game-changing opportunities — streamlining his marketing, building systems, and scaling through acquisitions.

👉 Sasha and Tim explore:
— The three “lucky strikes” that shaped Tim’s career and firm growth

— How hiring a full-time marketing director became a major turning point

— The acquisitions and systems that helped RSH Legal scale past $10M

— How trial lawyers can balance case work with building a business

👉 Main Takeaways from the Episode:

— Stop doing all your own marketing. Identify one task that you can delegate this week.

— Audit your caseload: if trial work is putting marketing on the back burner, it’s time to hire or outsource.

— Build systems that run without you (from intake to marketing) so your firm isn’t capped by your personal bandwidth.

📞 Connect with Tim Semelroth:

• Website: https://www.fightingforfairness.com/

• LinkedIn: linkedin.com/in/timsemelroth

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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Failure — true failure — is staying stuck doing what you don’t love. That’s the trap Jordan Ostroff found himself in: running a 6-lawyer firm, $200K in debt, and every problem landing on his desk. In this episode, Sasha Berson and Jordan discuss how he rebuilt everything, scaling to 25 employees, raking in millions, while allowing him to work three days a week.

📰 About Jordan Ostroff:
Jordan Ostroff is the brilliant founder of Driven Law and author of Love Your Law Firm. A former prosecutor turned business owner, Jordan knows firsthand what it feels like to be crushed by a law firm that’s successful on the outside but chaotic on the inside. After a breaking point when his wife became pregnant, he rebuilt everything. Today, he works three days a week and successfully runs a multi-million-dollar practice.

👉 Sasha and Jordan explore:
— Why staying miserable is the true definition of failure.

— The “bullseye org chart” mistake that made Jordan the bottleneck for everything.

— How cutting $130K in marketing spend made his firm more profitable.

— Key systems and delegation shifts that create freedom and profit.

👉 Main Takeaways from the Episode:

• If every problem lands on your desk, start by listing recurring tasks and delegating them.
• Look at your marketing budget with a critical eye; if dollars don’t tie directly to signed cases, cut the spend.
• Decide how many hours you actually want to work, then build the systems and staff to make that schedule possible.

📞 Connect with Jordan Ostroff:

• Website: https://www.jordanostroff.com/

• LinkedIn: https://www.linkedin.com/in/jordan-ostroff/

• Jordan’s Book: https://www.amazon.com/Love-Your-Law-Firm-Roadmap/dp/B0CZLPJ8TH

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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A remarkable man on a remarkable journey! In this episode, Sasha Berson swaps insights with John Cannon, the brilliant founder of Cannon & Associates. John breaks down how he scaled a criminal defense and family law firm to 15 attorneys in under 7 years… while serving in the National Guard, raising a family of three, and running a successful home building business.

📰 About John Cannon:
John Cannon is the founder of Cannon & Associates, a thriving Oklahoma City law firm specializing in criminal defense and family law. In just 7 years, John scaled his practice to 15 attorneys and 800+ cases with the right systems, while staying true to his mission of faith, family, and country.

👉 Sasha and John explore:

— How John built a 15-attorney, 30-staff firm in under 7 years while also serving in the National Guard.

— Why “shiny object syndrome” almost derailed his firm, and how hyper-focus became the key to growth.

— How the Cannon & Associates’ website generates 20K–40K monthly visitors through free, useful content.

— Why AI and video are the “next wave” for law firm marketing, and how to stay ahead of the curve.

👉 Main Takeaways from the Episode:

— Don’t chase every practice area: get really good at one thing before adding the second or third.

— Content compounds: write, record, and publish useful content consistently (it will snowball into cases!)

— Invest in your staff with clear roles and responsibilities. It’s the most profitable “marketing investment” you’ll ever make.

— Use AI today: spend at least 8 hours testing how chatbots rank firms in your niche and adjust your strategy to match.

📞 Connect with John Cannon:

• Website: https://jpcannonlawfirm.com/

• LinkedIn: https://www.linkedin.com/in/legal-cannon

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/