GEO vs. SEO: How AI-Driven Search Is Rewriting Law Firm Visibility
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GEO vs. SEO: How AI-Driven Search Is Rewriting Law Firm Visibility
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About this listen
Leslie Richards joins Jennifer Simpson Carr to demystify GEO—generative engine optimization—and its impact on law firm marketing. From zero-click results to authority signals across the digital ecosystem, they unpack how AI summaries cite sources and what that means for traffic, reputation, and referrals.
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