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Future Legends of Advertising

Future Legends of Advertising

By: iHeartPodcasts
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The hit podcast returns for Season Four, brought to you by iHeart Radio, Known Originals, and the American Advertising Federation. Hosts Tim Natividad and Christena Pyle Kalonaros bring together some of the greatest advertising legends of all time with the industry’s hottest rising stars for intimate and inspiring conversations on creativity, technology and innovation, and on how these leaders are transforming culture itself.

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    Economics Leadership Management & Leadership Marketing Marketing & Sales
    Episodes
    • Paolo Provinciali & Rishad Tobaccowala
      Feb 26 2026

      What’s changing in marketing, and what stays the same? Rishad and Paolo discuss how their shared experience of immigrating to America shaped innovative perspectives in advertising. Rishad discusses the importance of thinking like an outsider and what leaders need in the rapidly evolving world of AI and technology. Paolo shares the significance of empathy and trust in marketing and reflects on the role of fundamentals in navigating industry changes.

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      47 mins
    • Alison Levin & Tim Ellis
      Feb 19 2026

      What does it take to transform iconic brands at the intersection of sports, media, and culture?

      Alison Levin, President of Advertising and Partnerships at NBCUniversal, reflects on her journey from building Roku's ad business from the ground up to breaking Olympic advertising revenue records. Tim Ellis, CMO of the NFL, shares how he revitalized a brand at a pivotal moment of uncertainty, from the "helmets off" player strategy to the audacious 100th anniversary Super Bowl spot featuring 65 players.

      Together, they explore the power of tent-pole moments, building high-performing teams through radical transparency, and why the biggest cultural stages in advertising are more valuable than ever. Plus, hear Tim's unexpected path from professional stage actor and world traveler to NFL CMO, and how both credit their middle-child upbringings for giving them the grit to take risks.

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      58 mins
    • Jason Schulweis & Esi Eggleston Bracey
      Feb 12 2026

      What drives true impact in advertising? Jason and Esi explore how personal experiences and values shape success. Esi shares her five principles for leadership, and launching the brand Febreze. Hear inspiring stories on authenticity, and the importance of empathy and passion in managing.

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      52 mins
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