Funding your brand: Debt vs Equity with Piper’s Lizzie Lord & Triffin’s Franklyn Martin
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Funding your brand: Debt vs Equity with Piper’s Lizzie Lord & Triffin’s Franklyn Martin
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About this listen
In this special episode of Triffin Live, Tash is joined by Lizzie Lord of Piper and Franklyn Martin of Triffin to unpack one of the biggest decisions every founder faces: funding.
From private equity to bootstrapping, and from good debt vs bad debt, they explore how consumer brands can make smarter choices about capital—without losing control along the way.
Expect practical insights on:
- When debt can accelerate growth (and when it can be dangerous)
- How equity investors like Piper assess brands
- The psychology of control when taking on funding
- Why building long-term investor relationships matters
🎥 Search Tash Talks on YouTube to watch the full conversation.
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