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From the Ground Up

From the Ground Up

By: Inc. Magazine
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 It takes audacity to start a company, grit to grow it, and community to survive the ordeal. From the Ground Up features frank and unfiltered conversations—with some of the most successful founders in the world—about navigating the role of the founder, the tips and tricks entrepreneurs need to know to be successful, and the secrets that nobody really tells you before you start a business.© Inc. Business Media Economics Leadership Management Management & Leadership
Episodes
  • Circling Back: Private Clubs Keep Popping Up—and Savvy Founders Are Using Them to Launch Their Companies

    Circling Back: Private Clubs Keep Popping Up—and Savvy Founders Are Using Them to Launch Their Companies
    Nov 3 2025
    The top 10 percent of earners account for half of consumer spending. To target those big spenders, brands are meeting them where they are: behind closed doors. Host Chloe Aiello talks with Inc. staff reporter Ali Donaldson about why brands are trying to get their products -- not on the shelves of major retailers, like Walmart, Target, or REI -- but behind the closed doors of private, members-only clubs. This means, putting products in the bars, restaurants, and gift shops of places that people have to pay tens, even hundreds of thousands of dollars a year, just to walk into.
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    34 mins
  • How this 18x Inc. 5000 honoree uses tech and popcorn to revolutionize fundraising

    How this 18x Inc. 5000 honoree uses tech and popcorn to revolutionize fundraising
    Oct 31 2025
    Today, we have a special segment, brought to you by Inc. in collaboration with our partners at Glenfiddich Single Malt Scotch Whisky. This year, at the Inc. 5000 gala, Glenfiddich presented this year's Legacy Award to Tim Heitmann, founder of Double Good. Double Good is a fundraising company that helps schools, teams, and nonprofits raise money by selling delicious, small-batch popcorn. Founded in 1998 and based in Burr Ridge, Illinois, the company has grown into a fully virtual platform, making it incredibly easy for organizers to set up and run fundraisers without handling any inventory, payments, or delivery. Supporters just order online, and Double Good takes care of the rest. This award recognizes a trailblazer, an individual who has graced the Inc. 5000 list multiple times, embodying the spirit of innovation, boldness, and a relentless drive to defy the ordinary. Much like Glenfiddich, a brand that has pushed the boundaries of excellence throughout its 130- year history to become the world’s most awarded single malt scotch whisky, Tim Heitmann exemplifies the courage and brilliance it takes to redefine industries and elevate the game. Inc. Editor-in-Chief, Mike Hoffman, spoke with Tim Heitmann about his remarkable journey, the legacy he has built, and the honor of being presented this award sponsored by Glenfiddich.
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    12 mins
  • The New Creative Frontier: Navigating The Creator Economy

    The New Creative Frontier: Navigating The Creator Economy
    Oct 27 2025
    In this segment, we have another panel from our live event at this year’s Inc Founders House in Philadelphia. Editorial director Bonny Ghosh hosted a conversation about "The New Creative Frontier: Navigating the Creator Economy." She was joined by Matt Quinn, frontman and songwriter of the indie rock band Mt. Joy, and Dave Silver, co-founder and CEO of the marketing agency REC Philly. They explained how to sustain a fan base after a viral moment, how Rec Philly’s strategies enable companies, brands, and clients to connect with Gen Z and millennial audiences, and how Mt. Joy adjusted its content creation approach across all social platforms.
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    37 mins
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