From cold calls to credibility: How PR warms up sales with Tim Johnson
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About this listen
Often those in sales don't always see the benefit of PR.
Not Tim Johnson.
The Chief Revenue Officer for Salesfire believes it can be a massive asset when it comes to doing business.
From the power of case studies to the benefit of being able to call yourself an award-winning business on that first call, Tim talks with host Charlotte about how PR has helped him in his career - and how it can help others unlock deals
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