How can partnerships fuel growth without high costs?
What’s the real secret to building successful go-to-market strategies?
Is the future of business led by ecosystem-driven growth?

In this episode of GTM News Desk, Sean Adams, the mastermind behind iorad’s partner-led growth strategy, shares the power of strategic partnerships and how they drive sustainable revenue. Sean also talks about his experience navigating the challenges of enabling partners, managing post-sale success, and creating a workflow that supports long-term growth.

Jump into the action:

(00:00) Breaking News on GTM News Desk

(01:15) Setting the stage: The power of partner-led growth

(04:30) How partnerships can drive revenue with zero CAC

(07:10) The importance of understanding your customer’s workflow

(10:20) Building strategic, long-term partnerships that scale

(13:05) Overcoming the challenges of post-sale partnerships

(15:45) How to enable partners for success in your go-to-market strategy

(19:00) The secret to maintaining alignment between partners and your business

(22:15) Scaling business growth through ecosystem-led partnerships

(25:30) Navigating the complexities of partner relationship management

(28:00) How to drive revenue indirectly through partnerships

(31:10) Lessons learned from partnering with the right technology platforms

(34:15) Building trust and credibility with your partners

(37:45) Productivity per partner: What does success look like?

(40:10) The future of partnerships in B2B growth strategies

Connect with Sean Adams: https://www.linkedin.com/in/sean-adams-sales/

Produced in partnership with Share Your Genius: https://shareyourgenius.com/