This week on the Dirt and Vert Podcast, we’re joined by Jeremy Bohnett, the co-founder of Hyperlyte Liquid Performance. Jeremy’s journey is a fascinating transition from the world of long-distance thru-hiking to the high-intensity realm of 100-mile ultra-marathons.

We dive into the "why" behind Hyperlyte, a nutrition company born out of the need to simplify the complicated world of endurance fueling. Jeremy breaks down the science of their high-carb, high-sodium formulas and why they chose an "authentic, messy" brand identity that reflects the reality of trail running over a polished corporate image.

Whether you’re curious about the mental shift from walking across the country to running 100 miles, or you're looking for a better way to manage your race-day gut, this conversation with Jeremy is packed with entrepreneurial grit and trail wisdom.

Chapters

00:00 Introduction to Jeremy Bonet and Hopper Lot

03:01 Jeremy's Journey from Thru-Hiking to Trail Running

06:02 Transitioning from Hiking to Running: Challenges and Growth

08:42 The Allure of the 100-Mile Race

11:49 The Community and Camaraderie in Ultra Running

14:42 Fueling Strategies for Endurance Races

17:54 The Science Behind Hopper Lot's Formulation

20:51 Launch and Growth of Hopper Lot

25:04 Timing and Luck in Marketing

28:46 The Importance of Branding

30:02 Reflecting on Success

32:54 The Simplicity of Running

35:49 What Sets Hopper Lot Apart?

40:28 Pride in Authenticity

42:02 Favorite Gear and Products