In this episode of the From Stuck to Scaled podcast, host Julio Gonzalez sits down with Brian Samson, founder of Plugg Technologies, to explore the journey of growing three separate companies from $0 to $4 million in Annual Recurring Revenue (ARR). With a decade of experience in nearshoring and a unique perspective gained from living as an expat in Argentina, Brian shares invaluable insights and lessons learned from his entrepreneurial ventures.
Join us as we delve into best practices and strategies for expansion, key mistakes to avoid, and essential tips for companies looking to leverage nearshoring and offshoring. Brian also reflects on his prior experience as a VP of Talent in the tech industry, offering lessons on hiring and team-building critical for any founder or leader.
Don’t miss the chance to learn from Brian's wealth of knowledge and experience in taking businesses to new heights.
Connect with Brian Samson:
Website: https://www.linkedin.com/in/briansamson/

INSTAGRAM: https://www.instagram.com/plugg_technologies/
Follow host Julio Gonzalez on:
- LinkedIn at https://www.linkedin.com/company/opticution/
- Facebook/Instagram/YouTube at @opticution
- Webpage www.opticution.com.
Email Julio at podcast@opticution.com with any comments, questions, or suggestions!

What do blockbuster films and high-performing businesses have in common? More than you think.

In this powerful episode of From Stuck to Scaled, host Julio Gonzalez sits down with Steven Puri, founder, former studio executive, and producer of films ranging from Die Hard to The Wolverine.

Steven brings a rare blend of Hollywood leadership experience and cutting-edge productivity science to the conversation — revealing how the principles behind successful film productions can transform your workplace culture and performance.

From writers creating independently to actors and directors collaborating on set, the film and television industry has mastered remote, hybrid, and in-person teamwork long before it became the norm.

Steven shares how these lessons translate directly into building aligned, energized, and highly productive teams in today’s business world.

Connect with Steven Puri:

Website: http://www.thesukha.co/media

LinkedIn: http://www.linkedin.com/in/stevenpuri

Follow host Julio Gonzalez on:

- LinkedIn: https://www.linkedin.com/company/opticution/

- Facebook/Instagram/YouTube: @opticution

- Webpage: http://www.opticution.com

Have comments, questions, or suggestions? Email Julio at podcast@opticution.com!

In this inspiring episode of the From Stuck to Scaled podcast, join host Julio Gonzalez as he sits down with Regina Batista, Co-Founder of Transformation Experts and Founder of International Women In Leadership. Regina is not only a keynote speaker and enterprise agile coach but also a passionate advocate for empowering leaders and creating high-performing teams.

Together, they delve into Regina’s personal career journey, exploring how she has scaled Agile across multiple organizations and the passion behind her initiatives, including the Agile International Conference and International Women In Leadership. Regina shares invaluable tips on resilience and the importance of never giving up, alongside the strategy of reinventing ourselves at any stage of life.

This episode is a must-listen for anyone looking to transform their leadership skills and drive meaningful change in their organizations!

Connect with Regina Batista:

LinkedIn: https://www.linkedin.com/in/reginabatista

Agile International Conference: https://www.agileinternational.org/registration

International Women in Leadership: https://iwilleaders.com/iwill-community

Follow host Julio Gonzalez on:- LinkedIn at https://www.linkedin.com/company/opticution/- Facebook/Instagram/YouTube at @opticution- Webpage www.opticution.com

Email Julio at podcast@opticution.com with any comments, questions, or suggestions!

In this episode of the From Stuck to Scaled podcast, host Julio Gonzalez sits down with Kevin Jordan, an International Coach Federation-certified career and leadership coach with over 2000 hours of coaching experience.

Kevin works as a strategic advisor, mentor, and facilitator to help his clients achieve peak performance and agility, fostering sustained engagement and value. His deep expertise in developing strategic vision and delivering results through high-performing teams during periods of intense change makes him a sought-after partner for professionals looking to elevate their leadership skills.

Join us as Kevin shares invaluable insights on navigating career transitions and enhancing leadership effectiveness. He discusses the importance of understanding what you're running from versus what you're running to, prioritizing your values and strengths, and defining your professional non-negotiables. Kevin also explores essential qualities of effective leadership, emphasizing humility, listening with empathy, and the art of concise communication.

This episode is packed with actionable tips for anyone looking to thrive in their career and leadership journey.

Connect with Kevin Jordan:Website: https://www.kevinjordan.coach/LinkedIn: https://www.linkedin.com/in/kevinpjordan/

Follow host Julio Gonzalez on:- LinkedIn at https://www.linkedin.com/company/opticution/ - Facebook/Instagram/YouTube at @opticution - Webpage www.opticution.com

Email Julio at podcast@opticution.com with any comments, questions, or suggestions!

In this episode of the From Stuck to Scaled podcast, host Julio Gonzalez sits down with entrepreneur and capital partnership expert, Jim Tolbert. With a rich background that includes founding and scaling multiple education-focused businesses backed by private equity, Tolbert shares invaluable insights on how small to midsize business owners can leverage capital partners for growth.
We'll explore key questions such as:
- How can company owners effectively grow their business with a capital partner?
- What are the essential considerations when deciding if bringing in a capital partner makes sense?
- What can business owners achieve with capital from a partner?
- How can one navigate the negotiation process for bringing in an equity partner?
- What should business owners contemplate regarding their roles after securing a partnership?
- How important is it to work with an advisor, like ExecCap Advisors, during this process?
Whether you're considering a partnership for your business or looking for ways to scale, this episode is packed with practical advice and real-world case studies that demonstrate how successful collaborations can transform your company.
Connect with Jim Tolbert:
Website: www.ExecCapAdvisors.com
LinkedIn: https://www.linkedin.com/in/jim-tolbert-2338b01/
Follow host Julio Gonzalez on:
- LinkedIn at https://www.linkedin.com/company/opticution/
- Facebook/Instagram/YouTube at @opticution
- Webpage www.opticution.com
Email Julio at ⁠⁠julio@opticution.com with any comments, questions, or suggestions!

In this episode of the From Stuck to Scaled podcast, host Julio Gonzalez chats with Jenna Nelson, the founder of HerAIgency, a consultancy dedicated to helping business owners simplify their systems and scale their operations through human-centered AI. With her deep expertise in AI implementation and next-generation visibility strategies, Jenna empowers brands to navigate search and answer engines effectively.
Tune in as Jenna shares actionable insights on how small business owners can leverage AI to save time, reduce mental load, and streamline daily operations. She breaks down approachable use cases that are doable for any entrepreneur, along with practical tips you can implement right away.
Key Takeaways:
1. Automate one repetitive task this week with simple AI tools.
2. Create a five-sentence brand voice guide to maintain your brand’s personality across content.
3. Build a daily or weekly content helper to draft your recurring posts effortlessly.
4. Use AI to organize your thoughts and map out steps before executing big ideas.
5. Set up a simple automation in your CRM or email platform to create consistency.
Don't miss this opportunity to learn how to embrace AI without the hype and with real, actionable strategies!
Connect with Jenna Nelson:
- Website: https://heragency.com
Follow Host Julio Gonzalez on:
- LinkedIn: https://www.linkedin.com/company/opticution/
- Facebook/Instagram/YouTube: @opticution
- Webpage: www.opticution.com
Email Julio at julio@opticution.com with any comments, questions, or suggestions!

Join host Julio Gonzalez in this insightful episode of the *From Stuck to Scaled* podcast as he welcomes Matthew Stafford, a seasoned entrepreneur and Managing Partner of Build Grow Scale. With over three decades of experience across various industries, Matthew has successfully guided countless e-commerce brands to scale beyond the million-dollar mark, including many that have surpassed $10 million in revenue.
In this episode, Julio and Matthew dive into the vital topic of how e-commerce brands can transition from guesswork to data-driven decision-making. Matthew shares practical strategies on leveraging AI insights, customer behavior data, and optimization techniques to uncover hidden revenue opportunities within existing traffic. Listeners will discover how to identify what’s working, rectify what’s not, and sustainably scale their operations without increased ad spend.
Key Takeaways:
- The importance of fixing your site before scaling.
- Key metrics to track for optimal conversion rates.
- Utilizing customer feedback to inform data-driven decisions.
Don't miss this opportunity to gain actionable insights from one of the foremost experts in e-commerce optimization!
Connect with Matthew Stafford:
- Website: www.buildgrowscale.com

- LinkedIn: www.linkedin.com/in/matthewstafford/

- Facebook: https://www.facebook.com/buildgrowscale
Follow host Julio Gonzalez on:
- LinkedIn: www.linkedin.com/company/opticution/
- Facebook/Instagram/YouTube: @opticution
- Website: www.opticution.com

Have comments, questions, or suggestions? Email Julio at julio@opticution.com!

In this episode of the "From Stuck to Scaled" podcast, host Julio Gonzalez welcomes Brooke Lively, a seasoned expert in helping law firm leaders achieve clarity, traction, and profitable growth. With over 20 years in the legal industry and founders of two law-firm-focused companies, Brooke combines financial acumen and strategic insight to demystify scaling law practices. Join us as we dive into how Brooke's innovative approach through the Entrepreneurial Operating System® (EOS) empowers attorneys to streamline their firms and reduce stress. Learn to view your practice as a business, identify time wasters, systematize tasks, and shift from the "owner as bottleneck" mentality to a more efficient operational model.Key takeaways include:- Practical tips from Brooke's forthcoming book, Scaling Law- Strategies for implementing effective meeting routines - The importance of aligning firm priorities for sustainable growthConnect with Brooke Lively:LinkedIn: https://www.linkedin.com/company/scalinglawFacebook: https://www.facebook.com/scalinglawInstagram: scaling_law Follow host Julio Gonzalez on: - LinkedIn: https://www.linkedin.com/company/opticution/- Facebook/Instagram/YouTube: @opticution - Website: http://www.opticution.comEmail Julio at julio@opticution.com with any comments, questions, or suggestions! Tune in and discover how to make sustainable growth a reality for your law practice!