Strategy doesn’t fail in spreadsheets; it fails when people can’t see themselves inside it. We sit down with David Slowly—journalist turned radio producer turned B2B strategist—to unpack a practical, repeatable way to turn direction into action through narrative. David traces how radio taught him to spark imagination without visuals and how working with data-driven teams demanded proof that stories change minds. The result is a simple 5-4-3-2-1 toolkit leaders can use on Monday morning: five Ws for raw facts, four Ps (princes, purses, pets, places) to hook attention, three acts to structure challenge–struggle–resolve, two states to maintain emotional momentum, and one killer headline that sticks when the room closes the deck.

We stress why most “strategies” read like to-do lists and how to shift from internal busyness to external effects. You’ll hear how to define the effect you want on your environment, then show what you will actually do to enable those effects to emerge. We build vision stories that make future states tangible without pretending certainty, and we argue for embracing ambiguity as a source of agency. People act when they feel trusted to fill intelligent gaps. That’s where identity matters: know what your organisation is today—capabilities, constraints, ethos—so you can choose the next credible moves and the options they unlock.

Expect hands-on tactics you can apply now: one-message emails that reduce friction, headlines that are promise, intrigue, or news, and live read-backs to test whether a message landed. We show how to use real places and specifics to feel true to your culture, map likely struggles by function, and define a crisp resolve: when the smoke clears, what will be observably different out there. Tell the journey and cast your audience as the hero; they’ll start pre-solving as you speak. If people can’t picture it, they won’t do it—so give them a story that fits the work and earns belief.

If this conversation helps you rethink how you communicate strategy, subscribe, share it with a leader who needs it, and leave a review with your one killer headline.

Find David's work here: https://harveydavid.com/wp-content/uploads/2024/12/Why-You-Need-A-Business-Story-And-How-To-Create-It-1.pdf

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