From Quebec to the World: The Sweet Success of Biscuit Leclerc
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From Quebec to the World: The Sweet Success of Biscuit Leclerc
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About this listen
Ever wondered what it takes to turn a beloved Quebec snack brand into a global sensation? In this episode, we’re sitting down with Julie Therrien—Sales Director for Western Canada & Export at Groupe Leclerc and VP of the Food Executives Club of Vancouver—who’s been driving the company’s success for over 25 years. From secret recipes to international expansion, she’s got the inside scoop on how Biscuit Leclerc became a household name far beyond Quebec’s borders.
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Groupe Leclerc website
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