From Paper Trails to Pixels: Reimagining Lead Capture - TSI20.2
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
From Paper Trails to Pixels: Reimagining Lead Capture - TSI20.2
-
Narrated by:
-
By:
About this listen
Why is lead capture an afterthought for so many exhibitors?
Instead it's the whole point of exhibiting in the first place – or at least should be!
There's both an art and a science to effectively gathering and managing leads. But the good news is that today's technology can make the entire process much less painful ... once exhibitors embrace both the strategy and the system.
Michelle Harman joins us in this episode to offer expert perspective on:
- How the lead capture process has evolved in recent years
- Where it still needs improvement
- Which key mindset exhibitors need to shift
- What a dream lead management process could look like
- How to streamline follow-up
What listeners say about From Paper Trails to Pixels: Reimagining Lead Capture - TSI20.2
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.