From Overlooked to Fully Booked ® cover art

From Overlooked to Fully Booked ®

From Overlooked to Fully Booked ®

By: Niki Hutchison
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About this listen

What’s the worst thing that can happen to a small business? Being overlooked. Seriously! No matter how brilliant you and your business are, if you can’t persuade people to take notice then it follows that they won’t take action and no action leads to no sales. So how can we reverse this scenario? Marketing Strategist Niki Hutchison has cracked the code! She knows how you can go from overlooked to fully booked® and she’s sharing the steps in this brand new podcast. A seasoned interviewer (both on her previous podcast and at her annual in-person event, Adventures in Marketing), Niki will also be asking influential guests from across the world of online business and entrepreneurship, including Lisa Johnson, Francesca James and Emmie Faust, to share their top tips for becoming fully booked in today’s ever-changing business landscape.Copyright 2025 Niki Hutchison Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • S2 EP28: (Part 4): Audience Growth Part 4 - Building Growth That Works While You Sleep
    Jul 18 2025

    Struggling with slow audience growth despite consistent posting? You're not alone. In this special bonus episode of our audience growth series, I reveal 10 simple but powerful changes you can make TODAY to rapidly multiply your audience growth - no complicated systems or massive budgets required.

    Discover why trying to attract everyone actually attracts no one, how to create "saveable moments" that people bookmark and share, and the psychology behind why most content gets likes but doesn't grow your following. Plus, learn the 80/20 platform strategy, why you should master one channel before expanding, and why consistency beats perfection every time.

    These aren't theoretical concepts - they're proven strategies I have used to help clients achieve huge increases in profile visits within weeks. Whether you're just starting out or looking to accelerate existing growth, this episode provides your complete roadmap for building an engaged, responsive audience that converts into clients.

    🎯 Key Takeaways

    🔍 Target Strategically, Not Broadly

    Stop trying to attract everyone - when your content could apply to anyone, it feels relevant to no one. Focus on ONE specific person with ONE specific problem you can solve.

    💬 Speak Their Language

    Ditch industry jargon for the actual words your audience uses. Research how they describe their problems in Facebook groups and comments, then mirror that language in your content.

    📌 Create Saveable Moments

    Shift from "look at me" content to genuinely useful content that people save, share, and remember. Think step-by-step guides, actionable tips, and valuable resources.

    🎭 Adapt for Each Platform

    Stop copying the same post everywhere. LinkedIn wants professional insights, Instagram prefers visual stories, TikTok needs quick engaging content.

    📍 Master One Platform First

    Focus 80% of your effort on one primary platform for 3 months before expanding. Being excellent on one platform beats being average on five.

    📊 Track What Matters

    Monitor business results like profile visits, email signups, and consultation bookings - not just vanity metrics like likes and followers.

    📚 Resources Mentioned
    • Free Guide: 25 Ways to Grow Your Audience Without Paying for Ads
    • Marketing Mondays: Weekly implementation workshops at nikihutchison.com/mondays
    • GTMetrix: Free tool for checking your landing page speed
    • Facebook Groups: Research your ideal client's language and pain points
    • LinkedIn Groups: Build relationships and demonstrate expertise

    🌟 Connect with Niki


    Website: nikihutchison.com

    Instagram: @nikihutchison

    LinkedIn: Niki Hutchison

    Email: Contact via website

    👩‍💼 About the Host


    Niki Hutchison is a marketing strategist with over 25 years of experience helping female entrepreneurs transform their businesses through strategic, authentic marketing. With a degree in business, postgraduate qualifications in advertising strategy, and experience at some of the UK's most renowned marketing agencies, Niki now runs both an...

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    22 mins
  • S2 EP28: (Part 4): Audience Growth Part 4 - Growth Strategies That Works While You Sleep
    Jul 11 2025

    Are you exhausted from being the only person doing all the audience building work in your business? In this final episode of our audience growth series I'm sharing how to transition from manual effort to automated systems that attract, engage, and convert your ideal clients even when you're not actively working on your business.

    The entrepreneurs who achieve sustainable long-term audience growth aren't the ones working hardest on their content every single day. They're the ones who've built smart systems that compound over time, creating momentum that lasts. This episode reveals the exact frameworks for building systems that scale your audience growth beyond what you can achieve through personal effort alone.

    You'll discover proven strategies for leveraging live events and challenges to add hundreds of engaged followers quickly, how to build collaborations that create mutual audience growth, and how to implement automated relationship building that maintains personal connections at scale.

    📚 Resources Mentioned
    • Free Guide: 25 Ways to Grow Your Audience Without Paying for Ads - Updated with 14 new strategies for 2025
    • Marketing Mondays: Weekly Implementation Sessions - Join live sessions every Monday at 9am UK time
    • Previous Episodes: Episodes 8 & 9 (Season 2) for detailed challenge and masterclass strategies
    • Upcoming Bonus Episode: "10 Simple Ways to Multiply Your Audience Growth" - Quick wins and easy shifts for immediate impact

    🔗 Connect with Niki
    • Website: nikihutchison.com
    • Podcast: nikihutchison.com/podcast
    • LinkedIn: @nikihutchison
    • Instagram: @nikihutchison

    Subscribe & Review

    Apple Podcasts: Subscribe & Review

    Spotify: Follow & Rate

    ❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.

    🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.

    💬 Share this episode with a fellow business owner who needs these systems strategies.

    #FromOverlookedtoFullyBooked

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    21 mins
  • S2 EP27: (Part 3): Audience Growth Part 3 - Getting Seen by the Right People
    Jul 4 2025

    Feeling like you're talking to the same small circle of people week after week? You're putting loads of effort into your content, but it's not reaching the hundreds and thousands of people who could benefit from it.

    In this episode, I'm sharing the exact visibility and distribution strategies I'm using right now to reach new audiences - from platform-specific tactics to strategic networking approaches that get you noticed by more of the right people.

    You'll discover why LinkedIn's authentic conversational videos outperform polished presentations and get exceptional organic reach right now. I'll share how Instagram's comment-to-DM automation using tools like ManyChat can capture 15-25% of engaged commenters as leads. Plus, you'll learn TikTok's 2025 viral formula - the hook + problem/solution format that works across all platforms.

    This isn't about being everywhere or mastering every platform. It's about showing up intentionally where your ideal clients are already engaged and leveraging communities to accelerate your growth.

    Resources Mentioned
    • The Charge Business Accelerator: the doors to my business accelerator packed with bonuses (that will help you grow your audience and business) are open now https://www.nikihutchison.com/the-charge
    • Free Guide: 25 Ways to Grow Your Audience Without Paying for Ads - www.nikihutchison.com/25ways
    • ManyChat: Instagram automation tool for comment-to-DM flows

    Connect with Niki

    🎧 Listen: www.nikihutchison.com/podcast

    📧 Website: www.nikihutchison.com

    💼 LinkedIn: @nikihutchison

    📱 Instagram: @nikihutchison

    About the Host

    Niki Hutchison is an agency strategist turned marketing expert with 25 years of experience helping female entrepreneurs grow their service-based businesses. She holds a degree and postgraduate qualification in marketing and has worked with some of the UK's most renowned marketing agencies. Through her education platform and done-for-you agency, she teaches proven strategies that transform businesses from overlooked to fully booked.

    Subscribe & Review

    Apple Podcasts: Subscribe & Review

    Spotify: Follow & Rate

    ⭐ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.

    🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM UK time.

    💬 Share this episode with a fellow business owner who you know needs these content strategies.

    #FromOverlookedtoFullyBooked

    Show More Show Less
    24 mins

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