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From Orphan to Icon: Nurturing Potential in Marketing

From Orphan to Icon: Nurturing Potential in Marketing

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In this episode of "The Deep Dive - Marketing Gone Wild," we explore the inspiring story of Benny Benson, the 13-year-old orphan who designed the Alaska flag. Join us as we delve into how Benny's journey from a children's home to national recognition serves as a powerful metaphor for recognizing and nurturing talent in marketing and beyond.

We'll discuss the parallels between Benny's creative process and modern marketing strategies, like A-B testing, and the importance of balancing the search for new ideas with the potential already present in our teams and campaigns.

Discover how big ideas can emerge from unexpected places and learn how to cultivate the hidden gems in your own world. Tune in for a thought-provoking conversation that challenges you to see the potential around you and give it the space to grow!

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.