• From Niche to Norm: The 'Tanning' of American Minds | Essay |

  • Sep 23 2023
  • Length: 9 mins
  • Podcast
From Niche to Norm: The 'Tanning' of American Minds | Essay | cover art

From Niche to Norm: The 'Tanning' of American Minds | Essay |

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  • Summary

  • 🔴 Hip Hop culture has undeniably helped create a 'tanned' America, where traditional racial and demographic boundaries are increasingly blurred.

    This "mind-set" transcends basic classifications, focusing instead on shared values and aspirations.

    Originating as a countercultural movement, it has become a universal language that values authenticity and self-expression, influencing how we think and interact.

    In this episode, I share some insights into how people and most importantly, businesses must adapt.

    Marketers who fail to adapt to the 'tanning effect' and the resulting shift in marketing strategies risk becoming culturally obsolete,

    Missing the opportunity to authentically connect with an increasingly diverse and value-driven consumer base.

    Let me know what you think. Would love to hear your thoughts.

    ✍🏾 Check out the written version HERE.

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