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From Music to Mission: Annu Nieminen on reimagining impact measurement

From Music to Mission: Annu Nieminen on reimagining impact measurement

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[2:15] From Classical Music to Tech Startup

  • Annu discusses her transition from a classical musician to founding a technology company, highlighting the unexpected path from arts to entrepreneurship.

[12:25] Understanding the Upright Project's Impact Model

  • A deeper dive into how the Upright Project measures the net impact of companies, using tangible examples to illustrate their methodology.

[23:05] Brand Building in the Sustainability Space

  • Annu shares her thoughts on the intricacies of brand building within the sustainability industry and how it differs from other sectors.

[29:52] The Decision to Operate as a For-Profit Initiative

  • Annu explains the rationale behind choosing a for-profit model for the Upright Project, emphasizing the need for practical impact over academic pursuits..

[35:49] Personal Insights: Books, Cities, and Productivity Tips

  • Rapid-fire round with Annu, uncovering personal preferences and sources of inspiration.


Links

The Upright Project

Book recommendation: The Non-violent communication


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