🎙 Welcome to Foam To Fortune!

The podcast where spray foam contractors and insulation pros learn how to build real, profitable businesses from the best in the industry.

🔥 Episode 30 features Donny Morton, founder of Bulletproof Insulation in Montana — a true example of grit, craftsmanship, and business discipline in the spray foam world. From running remote jobs across Montana’s rugged terrain to building a team culture rooted in precision and integrity, Donny shares what it really takes to build a bulletproof business in today’s competitive market.

💡 In this episode, you’ll discover:

• How Donny built Bulletproof Insulation into one of Montana’s most trusted spray foam brands

• The operational challenges and logistics of working remote projects

• Leadership lessons from scaling crews and building SOPs that last

• Recruiting and retaining top talent in small-town markets

• How community reputation and consistency drive long-term success

🎧 Whether you’re a solo operator or scaling a multi-rig team, this episode is packed with real-world insights, business systems, and mindset strategies that’ll help you insulate your business from burnout and build lasting success.

⏱️ CHAPTERS

00:00 - Host welcome and guest introduction

01:26 - Donny’s early life and path into spray foam

05:08 - Early rig setup challenges and learning resources

06:15 - How farm/ranch skills translated to running a rig

08:14 - Operational realities of working in remote Montana

10:00 - Scenery, stories and TV-show references from Montana jobs

13:09 - Growth pains: scaling crews, SOPs, and burnout

16:04 - Hiring challenges, training and retention

17:33 - Recruiting, Montana lifestyle perks, and year-round work

28:29 - Small-town business culture and reputation

35:27 - Trusting instincts after a difficult contract

37:15 - Major remote project: the roping arena

41:34 - Large-job logistics, rhythm and the spray-foam dance

46:29 - Contamination issues and industry community support

48:56 - Donny’s weight-loss journey and recovery

54:39 - On-site safety, first aid and EMS parallels

63:46 - Industry regulation, licensing and continuing education

67:58 - Manufacturers, distributors and responsibility for licensure

70:18 - Episode wrap-up and contact info

🔗 Connect with Our Sponsors

🧠 Spray Foam Genius Marketing

Helping spray foam contractors dominate online with expert web design, SEO, and digital strategy.

📧 info@sprayfoamgeniusmarketing.com

📞 US: (877)-840-FOAM | CA: (844)-741-FOAM

📸 Instagram: @sprayfoamgeniusmarketing

🔗 FoamBid

FoamBid helps spray foam contractors win more jobs with qualified leads, transparent bidding, and powerful tools designed to grow your business faster and smarter.

📧 contact@foambid.co

🌐 www.foambid.co

📞 (877)-505-FOAM

📸 Instagram: @foambid

📘 Facebook: FoamBid

👤 Connect with Donny Morton

🌐 Website: bulletproofinsulation.com

📸 Instagram: @bulletproofinsulation

📘 Facebook: Bulletproof Insulation

🎤 Subscribe for More Foam To Fortune Episodes:

👉 YouTube.com/@FoamToFortune

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#FoamToFortune #SprayFoamBusiness #BulletproofInsulation #ContractorMarketing #InsulationBusiness #EntrepreneurPodcast #SprayFoamLife