From Kitchen Table to £50m Vision: How PerfectTed is Building in Public
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From Kitchen Table to £50m Vision: How PerfectTed is Building in Public
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About this listen
As part of her Future Proof events in London, Tash sits down with Levi Levenfiche, co-founder of PerfectTed—the matcha-powered drinks brand taking over your social feed and supermarket shelf.
Levi shares how he and his wife (and brother!) turned a kitchen-table startup into a fast-growing, profitable business—with no VC funding, no Meta ads, and a whole lot of LinkedIn.
He breaks down what it’s really like building in public, why PerfectTed went retail-first instead of chasing DTC, and what it was like landing all five dragons on Dragons' Den (but only sealing one deal).
From team challenges to bold retail bets, this one’s packed with unfiltered advice and future-facing insights from one of the UK's most exciting challenger brands.
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