🚨 From contractor freedom to breaking barriers in roofing, Liv Mills shares her inspiring journey and insights in this episode.

Liv opens up about transitioning from journalism to the trades, carrying on her family’s roofing legacy, and the challenges and rewards of being self-employed. She highlights the importance of quality work, genuine client care, and treating every team member with respect.

Together with Tiago Furtado, Liv dives into the need for more women in the trades, the power of emotional intelligence in sales, and how the insurance and roofing industries are evolving. They discuss the value of collaboration between men and women, the rising significance of social media, and why vocational training is becoming a game changer compared to traditional education.

What You’ll Learn

✅ The freedom and challenges of being a contractor

✅ How family legacy shaped Liv’s roofing career

✅ The importance of quality and genuine care in roofing work

✅ Why emotional intelligence gives women an edge in sales ✅ The critical role of safety and healthy fear in roofing

✅ How collaboration between genders can improve the trades

✅ The commercial trades gap and lucrative opportunities for young people

✅ How social media and personal branding can grow your business

✅ The evolving insurance landscape and new career possibilities

🔥 This episode is perfect for anyone curious about trades careers, empowering women in skilled labor, or building a business with authenticity and care.

Sponsored by

🏗 FieldPulse — the all-in-one software helping contractors streamline operations and grow their teams effortlessly

🏝 Nordeste Living — offering premium lodging and authentic Azores experiences to reconnect with heritage and nature

👉 Follow Liv and The Build To Rise Podcast for real stories from tradespeople and entrepreneurs breaking the mold and building their futures.