To schedule a session visit catiaholm.com or call/text 956-249-7930

We explore how female entrepreneurs can shift from reactive money habits to intentional, values-aligned strategy. Whitney Morrison, CFP, shares practical tools for pricing, boundaries, hiring, and reframing money as a neutral guide rather than a measure of worth.

• common money patterns among service-based women
• fear of hiring and being seen financially
• moving from hustle to intentional flow
• pairing purpose with a practical plan
• pricing as a math problem, not a worth problem
• boundaries for scope, time, and invoices
• outsourcing timelines and seasons of growth
• the relief of simple financial systems
• money dynamics in partnerships and personal power
• teaching kids about money without shame
• first steps to clarity: know your numbers

Show Guest:

Whitney Morrison has long understood the profound role money plays in shaping a life. While others her age dreamed of fame, she was driven to decode the forces behind financial stability and identity. Motivated by her family’s early struggles, she pursued finance straight out of college, earning her Series 7, Series 66, and Certified Financial Planner® credentials. Her true transformation came when she began examining the emotional roots of money—beliefs around worth, scarcity, and success—ultimately shifting from a negative net worth to millionaire status while building her business from the ground up.

Today, Whitney serves as a strategic CFO and financial advisor to women entrepreneurs with a rare blend of rigor and reflection. She helps founders understand their numbers, make powerful decisions, and build profitable businesses that support the lives they’re creating. Her philosophy is simple yet revolutionary: money isn’t just transactional; it’s a pathway to meaning, agency, and wellbeing. To work with Whitney or learn more about her approach, visit her online and take your next step toward building wealth on your own terms.

You can find Whitney at: Holistic Money and on Instagram

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Couch Time with Cat isn’t therapy—it’s real conversation designed to support your journey alongside any personal or professional help you're receiving. If you're in emotional crisis or need immediate support, please get in touch with a professional or reach out to a 24/7 helpline like:

• US: 988 (Suicide & Crisis Lifeline)
• UK: Samaritans at 116 123
• Australia: Lifeline at 13 11 14
• Or find local resources through findahelpline.com

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Show hosted by:

Catia Hernandez Holm, LMFT-A

Supervised by Susan Gonzales, LMFT-S, LPC-S

You can connect with Catia at couchtimewithcat.com

and

To become a client visit- catiaholm.com