On this episode of The Power of the Ask, we speak with Ivette Rivera, an inspiring Afro-Latina Nuyorican from Camden, New Jersey who transformed her life from homelessness to founding Harley, a trauma-informed fintech platform dedicated to helping women escape financial abuse and build wealth.

Ivette shares her incredible journey of resilience, faith, and the bold asks that paved her path to success, including selling a domain to rapper and entrepreneur Nas and her pivotal experience with Tesla. Learn how she diversified her investments with the guidance of Savvy Ladies, turning potential setbacks into powerful momentum. This episode explores:

• Financial Independence: Ivette’s journey highlights how asking for help and clarity is the first step in rebuilding your life, even from rock bottom.
• Female Fintech: Learn about Harley, a platform designed to meet the specific financial needs of women, offering everything from high-yield accounts and robo-investing to a “diamond squad” for women-supporting-women funding.
• Cultural Entrepreneurship: Understand how cultural entrepreneurship, like Ivette’s Loiza Foods and Bodega Flavor, can be a powerful act of healing, identity affirmation, and creating spaces for underrepresented communities.
• Digital Safety: Recognize the growing need for women to embrace cybersecurity and digital safety as a core part of their financial lifestyle, protecting themselves from online scams and financial targeting.

Important Links:

• Savvy Ladies
• Precious Williams' LinkedIn
• Lisa Zeiderman's LinkedIn
• Ivette Rivera's LinkedIn