From winning a Super Bowl with the Raiders to building one of the largest Auntie Anne’s franchise groups in the country, Ed Muransky has lived two extraordinary careers.

In this episode of FranchiseU!, host Dr. Kathy Gosser sits down with Ed Muransky, founder and CEO of the Muransky Companies, to discuss how lessons from the NFL shaped his approach to business and leadership. He shares how he grew his franchise portfolio—including Auntie Anne’s, Cinnabon, and Jamba Juice—while emphasizing the power of mentoring, relationships, and perseverance. Muransky also reflects on family involvement in business, his management philosophy, and the creative strategies behind initiatives like Auntie Anne’s pretzel trucks.

What You’ll Learn in This Episode:

· Life lessons from NFL stardom

· Challenges and triumphs in franchising

· Leadership, employee perks, and management philosophy

· Family involvement in business success

· Innovative marketing strategies, like the Pretzel Truck

· The power of relationships in franchising

· Practical advice for aspiring franchisees

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Reach out directly to Dr. Kathy Gosser via LinkedIn.

This episode proudly brought to you by the Yum! Center for Global Franchise Excellence at the University of Louisville College of Business.