In this episode, I talk with Irfan Jafrey (founder of Roosterly, ex‑Google researcher, and personal branding expert) about the psychology behind social media, how to build a brand without burning out, and how AI is already reshaping content creation. Together we dig into the discovery process he used early on, the three types of executives he’s seen in his work, and what authentic storytelling looks like in an era of formulaic content. Whether you’re an entrepreneur, an executive, or a creator, you’ll get real, actionable insights—not just hype.

• [2:10] Irfan’s transition from law + Google research into founding Roosterly
• [6:30] How small-scale proof of concept laid the groundwork for raising capital
• [9:45] The “three buckets” of executives & their social media challenges
• [16:20] Does every entrepreneur or executive need a personal brand? (Spoiler: No)
• [20:50] The danger of AI-generated “same-sounding” content & the future of gated, high-value content
• [28:15] What actually makes content land in big publications vs getting lost
• [35:05] Irfan’s internal framework: choosing projects, avoiding burnout, and working with purpose
• [41:40] Unpopular opinions + advice for early-stage founders (e.g. slow down, don’t chase quick wins)

• Website: https://roosterly.com/
• Connect with Irfan on LinkedIn: https://www.linkedin.com/in/irfanj/
• Patent Hacks Website: https://www.patenthacks.com
• Trevor Skene LinkedIn: https://www.linkedin.com/in/trevor-skene/

I truly enjoyed this conversation with Irfan — I hope his clarity, honesty, and strategic mindset left you with just as many takeaways as it did me. If this episode resonated, please rate, follow, share, and review PatentHacks—it helps more creators and innovators find us. Thanks for listening, and I’ll see you in the next one.