From Existing to Living: Sharné Liebenberg on How Purpose Transforms Work and Leadership
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From Existing to Living: Sharné Liebenberg on How Purpose Transforms Work and Leadership
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About this listen
In this episode, I interview Sharné Liebenberg, founder of Unrisked, a boutique risk consultancy based in Johannesburg, whose path into insurance is anything but traditional. With a background in journalism, Sharné brings a unique lens to underwriting, one rooted in curiosity, empathy, and a deep commitment to understanding people before assessing their risk. We talked about how that perspective has shaped her work in the trucking and logistics space, where she focuses not just on data points, but on the human decisions behind the wheel.
Sharné also shared how the loss of her brother reshaped her outlook on life and work, pushing her to prioritize meaning, autonomy, and intentionality. That shift has influenced everything from how she shows up for clients to her recent work in building AI-driven safety tools designed to support, not replace, human decision-making. What stood out most to me is Sharné’s belief that insurance is, at its core, about people, and that we have a responsibility to reflect that in how we assess risk, build technology, and serve our clients.