From Cruise Lines to Custom Journeys: Lee Lennon on Crafting a Business Around Luxury Travel
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About this listen
This week on The Travel Business Unpacked podcast, host Meredith Calloway is joined by Lee Lennon, founder of Travel by Design and longtime Gifted Travel Network member. After years creating high-touch programs for luxury cruise lines, Lee stepped into entrepreneurship and built a thriving, referral-only business.
She shares how her industry background shaped her client care philosophy, how she approaches support in her business, and what it takes to design a business that truly fits your life.
They also explore:
• Transitioning from corporate to independent
• What luxury means beyond the price tag
• Building through relationships, not marketing
• Hiring support as a solopreneur
• Navigating the next generation of travelers
For any advisor building with intention, Lee’s journey offers real perspective on what it means to grow well.