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From Cowardice to Closing: One MSP Coach’s Lead Gen Journey

From Cowardice to Closing: One MSP Coach’s Lead Gen Journey

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In this episode, Eric talks with Michael Bakaic of Iceberg Cyber about practical ways to generate more business—whether you’re an MSP or any service company.

They break down how to:

  • Use lead magnets that actually start sales conversations
  • Turn in-person events into a steady stream of opportunities
  • Move beyond referrals and build a repeatable lead engine
  • Get over the fear of rejection and the myth that “great products sell themselves”

If you’re serious about filling your pipeline and winning more clients, this one’s for you.

For even more on cybersecurity, startups, MSPs, and entrepreneurship, join Michael on the Cyber Confidential podcast.

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