From Cost Center to Catalyst: Mark Campagna and Ryan Phelan on Unlocking IP Value
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From Cost Center to Catalyst: Mark Campagna and Ryan Phelan on Unlocking IP Value
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About this listen
In this strategic episode of The Litigator’s Edge, host Aniket Sawant sits down with a power duo representing the two essential halves of a winning intellectual property strategy: Mark Campagna, a visionary in-house leader (formerly of Dexcom and Google), and Ryan Phelan, a tactical outside counsel and Partner at Marshall Gerstein.
Together, they discuss the framework detailed in their recent ACC Docket article, Unlocking IP Value, providing a masterclass on transforming patent departments from line-item expenses into massive business catalysts. Mark and Ryan explore the concept of finding "Rembrandts in the attic"—unused patents with immense monetization potential—and explain how to secure C-suite buy-in for offensive IP strategies.
From building "blocking patents" to choreograph the market, to understanding when to deploy "litigation with purpose" rather than reflex, this conversation offers a comprehensive blueprint for unlocking the hidden equity within your intellectual property.