Here’s the uncomfortable truth: most of your content, the content you’ve spent time researching and creating… is going nowhere.

You are posting, people are liking, maybe even commenting, but it’s not turning into real relationships, or real results.

That’s because what happens after you post is just as important as what you post. And that’s where today’s guest comes in.

I this episode, Dorien is joined by Brooke Sellas — award-winning CEO of B Squared Media — who’s here to show us how social care is the missing link between content strategy and customer experience.

If you think social care is just answering DMs or complaints, think again.

You’ll learn how small teams can turn everyday comments into trust, loyalty, and actual growth — with clear plays you can run this week.

→ Join the NEW Strategy Talks community here: https://www.skool.com/strategy-talks-4060

Brooke Sellas is shaping the future of digital marketing one conversation at a time. An award-winning CEO, she leads B Squared Media, a social experience management firm helping global brands like Brother International, Miele, and Vanguard turn digital conversations into trust and loyalty. Explore her insights in Conversations That Connect, her thought leadership on CMSWire, or her expert-led courses—including multiple programs at the University of California, Irvine and a LinkedIn Learning course on Social Care.

Resource from Brooke, The State of Social Care 2026

https://bsquared.media/the-state-of-social-care-2026/

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.