In this episode, Elise Mitchell discusses the chaotic nature of August for contractors in the education sector. She explains the predictable patterns of the school sales cycle and offers strategies for contractors to prepare for the influx of requests that typically occurs as schools gear up for the new academic year. By understanding the rhythm of school operations and being proactive, contractors can navigate the August surge more effectively and avoid last-minute scrambles.

Takeaways

• August is a chaotic time for contractors in education.
• The school sales cycle includes identify, discover, pitch, contract, and close.
• Proactive planning is essential to manage the August rush.
• Contractors should prepare their sales scripts and rate sheets in advance.
• It's important to know what opportunities to say yes to and what to decline.
• Organizing onboarding materials ahead of time can ease the process.
• Light outreach to schools before August can help mitigate chaos.
• Understanding school rhythms can lead to more control in the contracting process.
• August doesn't have to be a crisis if you prepare properly.
• Your work matters, and you can build a sustainable school-based business.

Financial Disclosure:

"Beyond the Big Agencies" is brought to you by The Therapist Support Network. Some topics discussed may reference products, services, or resources offered by The Therapist Support Network.

The information provided in this podcast is for educational and informational purposes only and should not be construed as legal, financial, or professional advice. Listeners should consult with qualified professionals regarding their specific circumstances before making any business decisions.

Resources Referenced:

School Contractor Checklist: https://thetsn.myflodesk.com/checklist

Staffing Checklist: https://thetsn.myflodesk.com/staffing

The Therapist Support Network Resources: www.thetherapistsupportnetwork.com