Hey everyone, welcome back to The ACMO!

This week, we’re talking with Praveen Kumar, a digital marketing consultant whose journey started in the ‘90s with nothing but curiosity and self-taught HTML.

He shares how the internet has evolved, why marketers often overlook the power of credibility, and what it really means to grow in an industry that changes overnight. From flipping websites to building a consulting business, Praveen opens up about the lessons that only come with time and experience. He also talks about learning to price his work with confidence and how that shift changed everything.

This conversation is honest, grounded, and full of the kind of insights you only get from someone who’s seen the digital space from the very beginning.

Let’s dive into the episode.

Episode Topics:

00:00 - 01:05: Introduction
01:06 - 03:09: How Praveen started in digital marketing in the late 90s
03:10 - 06:00: Building and selling websites in the early 2000s
06:01 - 08:55: How marketing trends evolved over the years
08:56 - 11:58: Underrated strategies for lead generation and personal branding
11:59 - 13:54: Why real-world experience beats theory
13:55 - 14:41: Pushing beyond comfort zones for growth
14:42 - 16:35: Advice for budget-conscious clients: where to focus first
16:36 - 18:35: Why focusing on one channel matters
18:36 - 20:06: Learning through mistakes and building skills over time
20:07 - 21:59: Setting personal goals and choosing the right clients
22:00 - 23:51: Lessons from building a sustainable business
23:52 - 24:53: Advice to his younger self: play the long-term game
24:54 - 25:16: How to connect with Praveen

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