From Boomers to Gen Z: Sustainers, Segmentation, and the Future of Giving with Kyle Gorman
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From Boomers to Gen Z: Sustainers, Segmentation, and the Future of Giving with Kyle Gorman
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About this listen
From sustainers to segmentation, today's fundraisers face a world of change. How do we connect with Boomers who still carry the wealth, while preparing for Millennials and Gen Z who are shaping the future of philanthropy?
In this episode, Roy Jones sits down with Kyle Gorman, Executive Director of Advancement at the Evansville Rescue Mission, to talk about:
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Why the first gift is the most critical moment for lifetime giving
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How younger donors respond to frequency and messaging
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The challenge of leading and listening on multi-generational teams
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What the coming wealth transfer means for nonprofits
Kyle shares candid insights from leading campaigns, managing a cross-generational team, and meeting with donors across every age bracket.
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