From Big Idea to Scalable Beverage: The Realities of Innovation
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From Big Idea to Scalable Beverage: The Realities of Innovation
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About this listen
You may have a winning beverage you perfected in your kitchen or sell at the farmer's market, but it's a long road to making it work at scale. In this episode, MSI Express leaders Chuck Woods and Greg Schildmeyer share what it really takes to turn a bold idea into a profitable, manufacturable product. They'll reveal how to avoid costly formulation and packaging mistakes, when to consider formats like stick packs versus liquids, and which trends actually have staying power. Plus, find out why aligning innovation with production reality is the key to building beverages that last. This episode is a paid collaboration with MSI Express.
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