From $500 Basement Startup to Global Retailers: Jenn Harper’s Journey with Cheekbone Beauty cover art

From $500 Basement Startup to Global Retailers: Jenn Harper’s Journey with Cheekbone Beauty

From $500 Basement Startup to Global Retailers: Jenn Harper’s Journey with Cheekbone Beauty

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This week on the show we are joined by Jean Harper!Jenn is the Founder & CEO of Cheekbone Beauty - a purpose-driven, Indigenous-owned cosmetics brand that blends culture, sustainability, and social impact.🎙️ In this episode:- The story behind Cheekbone Beauty- Transitioning from corporate to founder- Scaling from basement startup to selling in major retail stores- Why B Corp certification matters (and how she did it)- The real challenges and wins of mission-driven growth- Advice for founders building with culture and impactIf you’re building on Shopify or building with purpose, this one’s for you!


Takeaways:

0:00 Introduction

1:41 How Cheekbone Beauty Started from a Dream

9:30 Why hitting rock bottom can be a good thing

11:09 How to communicate a personal story through a brand

15:02 How to choose winning products?

18:46 Being the face of the brand

23:17 The real challenges of mission driven growth

28:27 How to Hire the Right People

31:46 The important KPIs and Data to track35:19 Advice For Starting a Business Today


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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.