From 2009 to Now: Why My Brutal Honesty Prints Money—and Solves Your Problems | Unchained CEO cover art

From 2009 to Now: Why My Brutal Honesty Prints Money—and Solves Your Problems | Unchained CEO

From 2009 to Now: Why My Brutal Honesty Prints Money—and Solves Your Problems | Unchained CEO

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Caleb Jones candidly outlines that his primary goal is to to generate revenue from his audience, and argues that sustainable monetization requires selling high-quality, results-driven products with strong guarantees and low refund rates. He explains the mechanics—niche focus, product funnels, customer lifetime value, and confident, ethical selling backed by proven outcomes—and gives practical advice for building a trustworthy, long-term business.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.