In this episode of Start Global Insights, host Dmytro Shvets sits down with communication expert David Trafford to explore the art of clear and concise business communication. David, who has extensive experience in preparing startups and companies for pitching their products to international clients, shares his insights on effective communication strategies that resonate with potential customers.

Episode Highlights:

- The importance of doing thorough research and due diligence before entering a new market.

- Common mistakes companies make when presenting their products to foreign clients.

- David's simple yet powerful methodology for delivering clear and impactful presentations.

- How to deconstruct your product or service into essential components to better address customer needs.

- The significance of empathy and understanding the client's perspective in business communication.

- Practical tips on structuring questions to gain valuable insights from potential clients.

- The value of listening and adapting your pitch based on the client's feedback.

- Why less is more: The benefits of concise communication and avoiding information overload.

- David's three essential tips for effective communication: No slides, know your audience, and say less than you think you need to.

David emphasizes the need for businesses to focus on the customer's problems and how their product or service can provide a solution. By breaking down complex information into simple, digestible parts and engaging in meaningful conversations, companies can build stronger relationships with their clients and create lasting value.

LinkedIn profiles of participants:

Dmytro Shvets: https://linkedin.com/in/dshvets

David Trayford: https://linkedin.com/in/davidtrayford

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