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FreeFlowing With Gurudev

FreeFlowing With Gurudev

By: Gurudev Prasad
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About this listen

Gurudev Prasad is a brand builder and an early-stage investor. He’s the co-founder of BusyBeeBrands, a brand-building outfit that helps brands tell their ‘stories’ in a way that can make them memorable and differentiate them as desirable. He primarily works with start-ups that are challenging the status quo and changing the way traditional categories are being consumed. FreeFlowing with Gurudev is the podcast where he talks to some of India's most enterprising startup founders, marketers, and investors to tap into their insights on building impactful brands and scaling successful ventures. For more information, visit: https://www.busybeebrands.com© 2024 FreeFlowing With Gurudev Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • A Recipe for Purpose-Driven Entrepreneurship w/ The Whole Truth Foods Founder Shashank Mehta
    Apr 26 2022

    Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand.

     And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the modern era. 

     On this episode, The Whole Truth Foods’ founder, Shashank Mehta, describes the origins of the company’s purpose, his approach to branding, and the pros and cons of being the voice of the brand.

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    1 hr and 13 mins
  • Redefining Business Education for the Startup Era w/ Stoa School’s Aditya Kulkarni and Raj Kunkolienkar
    Feb 18 2022

    Does an MBA need to take two years? Not if you ask the folks at Stoa School. The online business school offers an alternative to a conventional MBA, a six-month online course that includes sessions by some of the top entrepreneurs and investors in the country. And best of all, there is a strong focus on community and growing through interactions with fellow learners. 

    Listen in as Gurudev digs into Stoa School’s origin story, the challenges of reimagining higher education, and the stoic philosophy that has become part of the company’s approach.

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    1 hr and 1 min
  • Fulfilling India’s Need for Mead w/ Moonshine Meadery's Nitin Vishwas & Rohan Rehani
    Jan 17 2022

    Mead is the oldest alcoholic beverage in the world but it didn’t make inroads in India for the longest time. And then Moonshine Meadery came along with an exciting brand and range of refreshing meads 

    The company’s founders, Nitin Vishwas and Rohan Rehani, take us through their journey, challenges and their vision of supporting the beekeeping industry through their work. 

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    56 mins
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